New Classic launches mixed container program from China

Thomas Russell -- Furniture Today, January 23, 2013

LAS VEGAS — Full line furniture importer New Classic Home Furnishings says it will offer a mixable container program that will allow goods to be shipped direct from its China manufacturing facilities within two weeks of an order.

The company will begin taking orders for the program at the Jan. 28-Feb. 1 Las Vegas Market, where is shows in World Market Center A-854.

Product for the program is warehoused in a 220,000-square-foot facility at the headquarters of New Classic's parent company, Yihua Corp. in Shantou, China. It will stock best sellers in categories including master and youth bedroom, dining room, occasional tables and home entertainment.

The warehouse doesn't ship the company's line of upholstery, which is produced at another facility.

"With this new warehouse program, our dealers will be able to mix whatever we have in stock," said Rob Hoffman, executive vice president of sales and marketing for New Classic. "Then we will be able to build the dealers' containers and have it on the water within two weeks of placing the order."

He said that the company's connection with the Chinese manufacturer gives it control over its production. This control, he added, also helps it keep goods flowing to the warehouse to support the new program.

In addition to flowing full and mixed containers from China, the company also continues to operate warehouses in Fontana, Calif., and Greensboro, N.C.