Foam products maker FXI names Diane Adams chief marketing officer

David Perry -- Furniture Today, January 25, 2013

Diane Adams

MEDIA, Pa. — Foam products manufacturer FXI has named Diane Adams to the newly created position of chief marketing officer, with responsibility for overseeing the customer marketing for all of the company's divisions.

Adams joined FXI a year ago to lead the company's consumer products division, which includes the Anatomic Global specialty sleep line.

FXI said it is increasing its R&D efforts to develop more customized solutions for its customers. This investment reinforces the company's commitment to maintaining its position as a leader in innovation and growth through product development and market research, officials said. The appointment of Adams to her new position is part of the new R&D push.

"Through the use of insightful research and the development of dynamic marketing tools over the past year, we have shown our customers that they can significantly expand their sales and profitability by partnering with FXI," said company President and CEO John Cowles. "With Diane leading the way, our company will continue to make significant investments in marketing and R&D to present our business partners with more innovative solutions to improve their own performance."
"It has been a very exciting and fulfilling year for me at FXI," said Adams. "We have made important strides in developing innovative solutions and we want to continue to expand our partnerships. By leveraging our insights and breakthrough technologies across all channels, we can help our customers sell more product and increase profits."