Brack Culler named EVP at Braxton Culler Inc.

Cindy W. Hodnett -- Furniture Today, February 1, 2013

Brack Culler

SOPHIA, N.C. — Brack Culler has been promoted to executive vice president of Braxton Culler Inc., a full-line furniture manufacturer. Culler is a 19-year veteran of the company and represents the fourth generation of the Culler family in the industry.

Culler was previously vice president of manufacturing, managing 135 employees and the operations of production facilities totaling more than 400,000 square feet. He led the company's move into licensed product with the introduction of the Libby Langdon upholstery collection, which will be expanded with new product at the spring High Point Market.

"It's been an exciting collaboration because I know what works from the manufacturing side, and Libby knows what consumers want," Culler said. "The result is a high-end look without the high-end price tag that has really struck a chord with retailers, designers and consumers."

In his new position, Culler's role expands beyond operations management to include sales, marketing, merchandising and distribution responsibilities. He will report to his father, Braxton Culler III.