CHF inks agreement for Ivanka Trump license

Home Textiles Today -- Furniture Today, February 5, 2013

NEW YORK - Ivanka Trump has signed an exclusive licensing agreement with CHF Industries to create an Ivanka Trump home collection for the United States and select international markets.

The Ivanka Trump home collection produced by CHF will include sheets, duvet covers, shams, bedding accessories, window treatments, bath accessories, bath towels and rugs.

"We are thrilled to have the opportunity to work with Ivanka Trump, who brings a new perspective to designing for the home," said Frank Foley, CHF's ceo.

"As a business woman and mother, and grounded in the art of hotel, hospitality and design, Ivanka already has the insight necessary to build a commercial and unique collection for the home," added Joan Karron, CHF executive vp. "Her style has been identified as 'warm modern" a combination of luxury and glamour with a modern sensibility - perfect for today's consumers."

"I'm incredibly excited to be working with CHF Industries to launch my first home collection," said Ivanka Trump. "They are the market leaders in this category and I am confident that they will execute my vision flawlessly. We'll collaborate closely to capture my design aesthetic as well as translate my experience across the real estate and hospitality business into collections that reinforce the Ivanka Trump brand in the home sector."

Ivanka Trump bedding and bath targets upper-tier department and specialty stores with an expected retail launch of spring 2014.

Trump is also in discussions with home furnishing companies to launch Ivanka Trump dinnerware and glassware, silverware, gift ware and a collection of furniture.

In addition to overseeing the expansion of the Trump Organization's real estate, Trump is a principal of Ivanka Trump Fine Jewelry, a luxury diamond company launched in 2007. The Ivanka Trump Brand has since expanded into footwear, handbags, outerwear, apparel, fragrance, and sunglasses.