BrandSource launching upholstery line from England Home Furnishings

Clint Engel -- Furniture Today, February 7, 2013

This group is part of BrandSource’s new Majestic Home exclusive upholstery line from England Home Furnishings, which will debut at the buying group’s dealer Summit this month.

ANAHEIM, Calif. — The BrandSource buying group will launch a private label upholstery collection sourced from England Home Furnishings at its dealer convention this month in Orlando, Fla.

The furniture, electronics and appliance buying group said the Majestic Home Collection include more than 30 SKUs, 70 fabric selections and guaranteed three-week delivery. Sofas price points will range from $799 to $999.

The collection offers 11 frames and a variety of options including coordinating chairs and ottomans. The upholstery features self-sealing zippers, vented seat cushions and optional down inserts for the pillows. An assortment of Hammary occasional tables that complement the line also is available to ship with the collection.

In a release, BrandSource said the exclusive line is from England, a division of La-Z-Boy "long recognized for quality and a rapid delivery system."

"We're thrilled to offer our members exclusive access to an exceptional home furnishings collection that customers will love and competitors simply can't match," said BrandSource CEO Bob Lawrence. "England Home Furnishings has a solid reputation for high quality products, excellent pricing and a wide assortment of styles and options without a long build cycle."

BrandSource will launch the line at its Feb. 17-20 Spring Summit at the Marriott World Center in Orlando. Click here for registration and other information.

The member-owned BrandSource has nearly 4,500 dealer members in North America and nearly 3,000 BrandSource branded stores in the United States.