Boyd goes for variety in Vegas introductions

David Perry -- Furniture Today, January 28, 2013

At a $79 retail, Boyd’s new memory/poly foam Siesta floor mattress rolls up, fastens with straps and comes with a carrying bag.LAS VEGAS - Boyd Specialty Sleep has a little something for everyone with its Las Vegas introductions. Its new models expand the company's offerings in specialty lines, platforms, bed bases and temporary- use beds.
     Among its market introductions, Boyd will present a new line of Natural Flex Supreme models, a new Cosmopolitan upholstered platform bed, and a patent-pending air core that will be incorporated into all of the company's air-based designs by May. Boyd also will introduce a new Euro Base, plus two new occasional- use beds called Siesta and Comfort Ease II.
     "Our objective is always to evaluate and respond to the needs of retailers and the overall marketplace, and then to expand our offerings and enhance the performance of our products accordingly," said Dennis Boyd, president of Boyd Specialty Sleep.
     In its Natural Flex series of latex specialty beds, Boyd has added a new four-model Supreme line expected to retail in queen from $699 to $1,499.
     The Natural Flex Supreme models incorporate layered combinations of Dunlop latex and specially engineered Boyd latex. A patented, four-inch- wide "race track" edge of high density foam provides extra support and full surface comfort, according to the company. The two-tone, white-and-gray beds will be shown with new headboard, pillow and foot protector designs.
     Also new is a contemporary- style upholstered platform bed that eliminates the need for a foundation or a metal frame. At $199 in queen, the Cosmopolitan platform bed features a saddle-stitched, leather-like headboard, footboard and side rails in a choice of black, ivory or brown.The new, wider Comfort Ease II foldaway guest bed by Boyd Specialty Sleep provides an extra five inches of sleeping space.
     The bed is UPS-shippable, like all of Boyd's decorative platforms.
     "The demand for decorative, shippable bed frames among Internet retailers remains strong," Boyd said, "but it's also quickly increasing among brick-and-mortar stores. Versus standard box springs or frames, platform beds enable retailers to offer both form and function at affordable prices. They enhance the consumer's shopping experience and provide a far more engaging alternative to buying a traditional sleep set."
     Another market introduction is a patent-pending thermal polyurethane air core that will be incorporated into four of Boyd's six-chamber air beds. Retailing at $1,999 to $3,499 in queen, the Operetta, Orion, Comet and Stardust air models will feature the new TPU core, which provides better durability and performance, and is more environmentally friendly than rubber cores, the company says.
     Boyd said the four new air models will be available in April and can be shipped UPS or fully assembled.
     Also on tap is a new Euro Base design with adjustable support for a firm or plush feel, plus additional lumbar support in the middle third of the base. The Euro Base has sliding birch wood slats that adjust easily for personalized comfort. The center third of the bed base features three sets of double slats - one atop the other - that provide extra support for the body's midsection.
     "Not only is this base more affordable than other platform beds," Boyd said, "but it offers more flex and bounce than rigid steel bases. It also allows for personalized support adjustments."
     Boyd is also showing two new occasional-use beds, the Siesta mattress and the Comfort Ease II fold-away guest bed.