New products mark Restonic's 75th anniversary
David Perry -- Furniture Today, January 28, 2013
LAS VEGAS - Restonic is celebrating its 75th anniversary with the launch of new ComfortCare products featuring the company's trademark Marvelous Middle construction.
The Top 15 producer is introducing an updated and enhanced flagship ComfortCare collection and an all-new ComfortCare Signature collection. The ComfortCare line features Restonic's Marvelous Middle - with Dream Beam support in the center third of the mattress, as well as new quilting gel foam, memory foam and TempaGel memory foam in select models. Retails range from $599 to $999.
The ComfortCare Signature line, which starts at $1,299, is "the most visually appealing product we've introduced" and "is also loaded with premium features and benefits that dealers and consumers alike will be impressed with," said Ron Passaglia, Restonic's president.
The Signature Collection features Restonic's Marvelous Middle individually wrapped coil, Restonic TempaGel memory foam, gel-infused latex, gel-infused quilting foam and a new AirFlow Border. The Signature Collection will also incorporate phase change properties in the bed through the use of Outlast technology.
Restonic will also add to its HealthRest TempaGel collection with a new model retailing at $2,999 in queen. This model will use gel-infused latex along with Restonic TempaGel memory foam and Outlast technology.
"We're celebrating 75 years of growth by recognizing big achievements, hosting big events, and offering big product introductions," said Passaglia. "We expect 2013 is going to be even bigger than our 20% growth we experienced in 2012."
Restonic will also present details of its year-long celebration of its 75th Diamond Anniversary. Its marketing campaign will feature the tag line: "Celebrating 75 Years of Good Nights."
Restonic was founded in 1938 as the Triple Cushion Corp. The eight founding members made mattresses using a patented construction that was the forerunner to today's Marvelous Middle construction, offering extra support in the center third of the mattress.
"Restonic is a company that was formed by independent mattress manufacturers with a belief in building strong dealer relationships, and supporting those dealers with innovative, quality products," Passaglia said. "We continue to support the dreams of our retailers, and keep their success as our top priority."
To celebrate the anniversary, Restonic will launch a series of consumer contests for 2013. Consumers will have an opportunity to win a new Restonic mattresses, a cushion-cut diamond ring and the grand prize, a trip to the largest diamond in the world, Hawaii's Diamond Head.
The contests will be run through Restonic social media outlets including Facebook, Twitter and Pinterest.
Dealers visiting Restonic's space in Las Vegas will receive a commemorative gift. The company is handing out 75th anniversary chocolate bars, a number of which have a golden ticket inside, which will entitle the holder to a prize.