Pure LatexBliss takes permanent space at Tupelo market

David Perry -- Furniture Today, February 14, 2013

ATLANTA — Pure LatexBliss will open its first permanent Tupelo Furniture Market showroom at the upcoming show, which runs Feb. 28 to March 3.

Nearly triple the size of its previous temporary space, the 3,200-square-foot showroom will allow for a more open and spacious presentation of the company's bedding, merchandising solutions and point-of-purchase materials, officials said.

Located in Building 4, space 4418, the corner showroom features glass walls and a modern theme.

"We have experienced incredible success at this show in the past and decided it was time to open a permanent space," said Kurt Ling, president of Pure LatexBliss. "We found that the Tupelo market attracts retailers we hadn't reached at the Las Vegas or High Point markets. The size of this showroom enables us to display all our offerings and properly tell the story of our beds without limiting to specific collections."

Pure LatexBliss will showcase its ActiveFusion Climate Control mattress, topper and pillow collections in Tupelo. ActiveFusion utilizes phase-change material to store and release energy on demand, the company said.

In addition, the company will show its CustomFIT for You program. The retail merchandising program gives consumers the opportunity to design and build their perfect bed in stores by allowing them to select a mattress, foundation, removable pillow top and pillow that is tailored to their preferences, the company said.