Stanley Furniture opens big new gallery at Furnitureland South

Thomas Russell -- Furniture Today, February 20, 2013

Officials from Stanley Furniture and Top 100 retailer Furnitureland South celebrate this week’s opening of the new 20,000-square-foot Stanley gallery at the store. From left to right are: Glenn Prillaman, Stanley; Jeff Harris and Jason Harris, Furnitureland South; Kevin Bowman, Stanley; Darrell Harris, Furnitureland South and Adam Tilley and Randy Wells, Stanley.

JAMESTOWN, N.C. — Stanley Furniture has opened a new 20,000-square-foot gallery at Furnitureland South here, expanding its presence at the Top 100 retailer by about 30%.

The layout, which replaced a previous 15,400-square-foot gallery, is similar to Stanley's new merchandising concept at the Las Vegas and High Point furniture markets. The showroom has been divided into "houses" that represent various style categories in its line including coastal, traditional, contemporary and new collections.

Stanley officials said the inspiration for the space came from the Hall of Mirrors at Versailles. It features a long hallway that leads to rooms showcasing the different style trends in the line.

Darrell Harris, founder and CEO of Furnitureland South said in a statement, "This merchandising strategy speaks to the way people live and how they want to shop for living spaces. Each house's theme is designed to offer a total-look solution to consumers and simplifies the buying process."

Stanley said that Randy Wells, company vice president of marketing and brand development, was the creative force behind the design of the new space.

"Our showrooms are one of the most outwardly visible expressions of our brand and a key component in how we tell the Stanley story," he said. "Each space communicates the Stanley persona in a way that resonates with our target audience, providing a shopping experience that feels much like the well appointed homes in which they reside."