HGTV Home launches consumer sweepstakes as part of new campaign
Furniture Today Staff -- Furniture Today, March 1, 2013
NEW YORK — HGTV Home says it is working with its brand partners to launch the HGTV Home Make it Mine campaign, featuring a $50,000 consumer sweepstakes, a first-time discount on HGTV Home products and a new one-hour TV special, "HGTV Home Makeover."
Brand partners Bassett Furniture, Elk Lighting, P/K Lifestyles, Shaw Floors and Sherwin-Williams will take part in the campaign, which runs March 4-April 12.
The special, to premiere on HGTV March 23, will feature network star Meg Caswell as she designs a new living room for a homeowner. She'll visit factories, showrooms and stores to reveal how HGTV Home products are made, and will show viewers how to mix and match collection items.
"The activation of the HGTV Home Make it Mine campaign ensures that consumers who are passionate about home décor will know that HGTV Home-branded products are in stores now and available as stylish, smart solutions for any indoor and outdoor design project," said Ron Feinbaum, general manager of HGTV products.
Visitors to HGTVHome.com can enter the sweepstakes daily for a chance to win $25,000 in cash, $25,000 in HGTV Home products and a personal consultation with Caswell. Fans also can earn bonus entries daily when they post their favorite HGTV Home products to Facebook and Twitter via the sweepstakes website.
Discounts of up to 40% on HGTV Home products will be offered at participating stores, a list of which is available at HGTVHome.com/Find-It.