‘Zero Dark Thirty' spoof features Boyd Specialty Sleep's Denny Boyd

Furniture Today Staff -- Furniture Today, March 12, 2013

ST. LOUIS — Denny Boyd, president of Boyd Specialty Sleep, didn't win an Oscar this year but gave an award-winning supporting actor performance in "What?! It's Zero Dark Thirty Already?!?," a spoof of the Oscar-nominated film of (almost) the same name.

The film parody, produced by the St. Louis Fox affiliate KTVI, stars the desperate, sleep-deprived Fox2 morning news team, which rises daily at zero dark thirty - the "dead" of night - to deliver the station's earliest newscast.

Hunting for The Sandman (played by Boyd) for years, the news crew acts on a tip and covertly enters a mattress warehouse. Clad in pajamas and ready for sleep, the team stealthily makes its way to a small back office. As the crew apprehensively opens the door, Boyd turns calmly in his chair, delivering his winning line: "I was wondering when you guys were going to come see me. Hope you slept well, St. Louis!"

"What?! It's Zero Dark Thirty Already?!?" also won the "Oscar" for Best Picture, taking the most votes among TV and online viewers in a competition with other Fox2-produced spoofs on some nominated movies.

Boyd said the production of the piece was "a lot of fun" and thanked the KTVI news team. He added, "Since we sell mattresses, we like any award that has ‘best support' associated with it!"