Surya gets "Inspired" for High Point Market
Furniture Today Staff -- Furniture Today, March 14, 2013
CALHOUN, Ga. - "Inspired" will be Surya's marketing campaign theme for the High Point Market, the home accessory and rug source has announced.
Surya said it will showcase the many ways inspiration fuels the home fashion industry and drives the creation of its wide range of products. Events, showroom merchandising and displays will be geared toward the theme.
"Inspiration plays into every aspect of what we do and how we work at Surya," said company President Satya Tiwari.
"It informs both the home accessories we design and how we bring them to the marketplace," he added. "Over the years, we continue to find some of our greatest inspiration from our customers - not only in developing the types of products that resonate with their own customers, but also in crafting merchandising and display tools that function with the innovative ways they're already showcasing and selling products."
Surya said its merchandising team will unveil new displays highlighting the diverse inspirations behind the company's innovative designs and colorful product palettes.
The company is inviting customers and other High Point Market guests to its globally inspired market party beginning at 5 p.m. Sunday, April 21, in its showroom in Showplace 4100.