Wayfair unveils 'This Old House' shop

Home Accents Today Staff -- Furniture Today, March 19, 2013

This Old House and Wayfair.com today unveiled the This Old House Shop, where readers can shop looks and products inspired by the pages of the magazine.

"This Old House has a rich history of providing inspiration and affordable, actionable ideas for home-owners on everything from repair to décor," said This Old House Editor Scott Omelianuk. "We are really excited about our first step on what will become a site-wide e-commerce venture. Through this partnership, we are making it much easier for readers to improve their homes, express their own decorating style and begin a new home project."

The This Old House Shop will capture the brand's All-American style and feature offerings across a variety of categories including furniture, lighting, faucets, textiles, tools and more. The This Old House Shop follows the September 2012 launch of the Coastal Living Boutique on Wayfair.com.

"Together with This Old House, we are offering home enthusiasts a new way to engage with ideas and inspiration from one of America's most loved and trusted brands," said Niraj Shah, CEO and co-founder of Wayfair.com. "The This Old House Shop offers a unique window into Wayfair.com's vast selection of home goods - making it easier than ever to find the perfect products to bring a home project or décor idea to life."