Comfort Solutions video introduces Flare mattress design

David Perry -- Furniture Today, March 21, 2013

WILLOWBROOK, Ill. — Following the successful launch of its new Flare mattress design at the recent Las Vegas Market, Comfort Solutions has released an educational video on the patent-pending design targeted to bedding retailers.

The Flare design features a trapezoid mattress shape, with sides that slant up to a sleep surface that is three inches wider on each side than the bottom of the mattress. That extra space provides more sleeping comfort, according to Comfort Solutions.

The new three-minute film, which is accessible at www.flarecentral.com as well as on YouTube, highlights the results of consumer research the company conducted prior to introducing the Flare concept.

The research, which included surveys of primarily women 25 to 64 as well as mall intercepts, revealed that more than two-thirds of consumers say their sleep is disturbed by their partner's movements, officials said.

"One third indicated that space issues prevented them from buying a bigger mattress, while 82% said they would choose a Flare queen over a traditional queen mattress," said Dave Roberts, president and chief operating officer of Comfort Solutions.
Echoing the product's tagline "Supersize Your Sleep" the video encourages retailers to "supersize (their) traffic, AUSP, sales, profits and market share." It also promotes the Flare Mattress Sheet Guide (also viewable at flarecentral.com) which lists stores, sheet brands, sizes and deep pocket measurements that accommodate Flare beds of any size.

For shoppers who want custom-made sheets, Comfort Solutions will offer its own branded series of Flare sheet sets. The proprietary line will be made available at flarecentral.com in the near future.
The Flare's trapezoid configuration adds a full half-foot of extra sleeping space to virtually any Comfort Solutions-brand mattress size or construction while enhancing edge durability, an advantage that decreases motion disturbance, thus promoting uninterrupted sleep, the company said.
The extra half-foot of sleep space is added without changing the matching foundation and without requiring a new bed frame or new bed furniture, the company said.