Case goods sources branch out with intros at High Point Market
Tom Russell -- Furniture Today, April 19, 2013
HIGH POINT - Case goods resources are expanding their product offerings at this High Point Market with introductions that often stick to their core strengths.
But companies are branching out too, with expansive new launches that could extend their reach among retailers at home and abroad, including licensed lines associated with iconic places, personalities and brands.
Fine Furniture, for example, is entering the licensing realm with Biltmore for Your Home, an 80-piece collection that includes 60 wood pieces and about 20 pieces of upholstery. Inspired by the room settings and furnishings at the historic Biltmore Estate in Asheville, N.C., it has two main whole home collections and a third that includes mostly accent furniture.
"This new furniture collection with Fine Furniture is unlike anything we've done before," said Tim Rosebrock, vice president and general manager of the Biltmore Home Products Division. "It's a notable program of exceptional designs that mix easily with furniture or may be combined to create entire rooms. This new partnership represents an opportunity to expand the reach of our brand to reach a larger segment of the American public."
Other licensed lines this market include an expansion of the Mount Vernon collection at Durham Furniture. Its new Rustic Civility bedroom in solid maple has more casual design elements than its two existing Mount Vernon collections, including a casual distressed finish called Cinnamon.
Habersham is expanding its own Biltmore licensed line with a new Vanderbilt king canopy bed, while HGTV Home is showing a new casual European-inspired collection called Caravan of Colors, which is made with mahogany solids and veneers and is available in two key finishes.
Panama Jack Home's Millbrook offers cottage design elements and includes bedroom and casual dining pieces in two finishes, buttermilk and caramel. At Universal, the Paula Deen