Boyles to open N.C. store in May, plans 2nd in Conn.
Clint Engel -- Furniture Today, April 15, 2013
MOCKSVILLE, N.C. - The revived Boyles Furniture & Rugs will officially reopen in a former Boyles showroom here late next month and will follow that with a second high-end showroom in central Connecticut, the new owners say.
Boyles is taking about 50,000 square feet of a former Boyles location for the first showroom, with a grand reopening event set for May 23.
"We're hiring back the very people who lost their jobs when this industry faltered," Mark Bannon, president of the new Boyles Brand Holdings, said in a release.
He declined to disclose details on the Connecticut retail facility Boyles has acquired for the second store, except to say the company hopes to open there in late May or early June after a remodel.
The upscale Boyles, which wound down its 13-store business in 2011, was restarted by brothers Chad and Alex Hendricks the following year in Merinos Home Furnishings in Mooresville.
In October, the Hendricks formed a joint venture with a new group of investors headed by Gene Rosenberg, co-founder of Top 100 company Bob's Discount Furniture and liquidator Planned Furniture Promotions, with plans to expand the chain nationally. The new owners then closed the Boyles in Merinos and announced they would be opening in the Mocksville, N.C., showroom on Farmington Road and Interstate 40, about 15 minutes west of Winston-Salem, N.C.
The Mocksville store will include a 5,000-square-foot high-end boutique home furnishings area, 35,000 square feet of midpriced to high-end special order and in-stock goods, and 10,000 square feet dedicated to opportunity buys, closeouts and other discounted goods that that will change daily.
Key suppliers to the retailer include Baker, Century, Henredon, Marge Carson, Habersham, Drexel Heritage, Thomasville, Stanley, Hancock & Moore, Hekman Furniture and Kingsdown in bedding.
In addition to Rosenberg and the Hendricks, other Boyles Brand investors are Bannon, Paul Cohen, Burt Homonoff, Rob Rosenberg, Roy Hester and Tom Liddell - all affiliated with PFP.
The group said they are investing millions of dollars in the expansion plans, but declined to say more about the size of the investment.