Istikbal to produce Therapedic line in Turkey
David Perry -- Furniture Today, April 15, 2013
PRINCETON, N.J. - Top 10 bedding producer Therapedic International has expanded into Turkey with a partnership with Istikbal, which it describes as Turkey's leading furniture brand.
Istikbal will begin producing and selling mattresses and box springs under the Therapedic name immediately and becomes the first Turkish licensee for the company.
"The popularity of U.S. branded sleep products continues to grow around the world," said Therapedic President and CEO Gerry Borreggine. "With Turkey's growing middle class, consumer purchasing power is continuously increasing and we saw an opportunity to introduce Therapedic products to a new audience. Istikbal is a brand name recognized throughout the world and a well-respected company in Turkey that will represent the Therapedic brand with dignity and strength. We are eager to begin this partnership."
Istikbal has been a leader in the Turkish furniture industry for more than 50 years, Borreggine said. Part of Boydak Holdings, Istikbal produces furniture, home textiles and mattresses and has more than 1,000 dealers in Turkey while also exporting to more than 100 countries, he added.
"As a leading U.S. bedding manufacturer, the Therapedic name is valued around the world. We are thrilled to partner with such a prominent brand that shares our vision of providing customers with high quality products at value prices," said Mehmet Bilici, president of Sunset International Trade, LLC and the U.S. representative of Istikbal. "Additionally, we look forward to using our extensive resources and influence in Turkey to bring the Therapedic brand to showroom floors throughout the country."
Therapedic has licensees on six continents, in countries including Canada, Mexico, Guatemala, Trinidad, Jamaica, Ecuador, Ireland, Korea, Malaysia, the United Arab Emirates, Indonesia, Jordan, Morocco, New Zealand, Australia and China.