L&P survey: Men, women see bedrooms differently
David Perry -- Furniture Today, May 13, 2013
CARTHAGE, Mo. - Men are more likely than women to see their bedroom as a relaxing retreat and do a better job of making the most of their downtime there, a Bedroom Battles survey done for Leggett & Platt reveals.
The survey for L&P's Adjustable Bed Group found that a focus on functional design in the bedroom could lead to a more relaxing space for men and women alike.
Asked what their bedroom is used for other than sleeping, a third of men (31%) claimed to use it as a relaxing retreat compared with only a quarter of women. Women cited clutter and disorganization as obstacles when creating a tranquil haven. Nearly half of women (49%) claim their bedrooms required better organization.
When it comes to clutter, neither gender was shy about finger-pointing. Nearly half of those in a relationship admitted that they would like something from their significant other to "disappear" from the bedroom. Men are more concerned with the contents of their "Zen caves," as 51% hoped for a disappearing act versus 46% for women.
Another study supporting gender differences on home décor issues is the Home Is Where the Luxury Is study from Unity Marketing, which found that men emphasize the functional, practical aspects of home decor while women are interested in creating safe, calming environments inspired by a resort or a retreat, officials said.
"The Leggett & Platt Adjustable Bed Group is in the business of providing quality home furnishings that offer customized comfort and visual appeal," said Jay Thompson, the group's president. "These findings align with our experience with adjustable bed shoppers, who want their home decor to reflect both their personalities and their lifestyle priorities."
He said L&P's Designer Series of adjustable beds was developed to provide all of the functionality of the product, including custom and pre-set positions, massage options and ergonomic remote controls, to meet the comfort needs of both genders and to provide the high-end aesthetics that appeal to women.
When it comes to keeping the home tidy, the bedroom is not high on the priority list, the Bedroom Battles survey found. On average, Americans last organized their bedrooms six months ago. Two in five of survey respondents designated the bedroom as a go-to spot to stash household clutter. A majority reported having at least one bedroom "headache," such as lack of space or outdated furniture.
"We can speculate that public spaces like kitchens and dining rooms are taking precedence when housekeeping is concerned, but these findings support our mission to help consumers create tranquil bedroom havens that help them retreat from the stresses of their daily lives," added Thompson. "The Bedroom Battles survey indicates a growing demand for products that will help these consumers transform the bedroom from serving simply as somewhere to sleep, to a place where everyone can be comfortable and relax."
The Leggett & Platt Bedroom Battles survey was conducted by Wakefield Research among 1,000 representative U.S. adults, ages 18 and older, in early February using an email invitation and an online survey.
The L&P Adjustable Bed Group offers adjustable bases under the L&P brand, including the Premier Series, Designer Series and Comfort Series lines.
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