Legacy Classic Kids offering wider selection of bed sizes
Thomas Russell -- Furniture Today, May 27, 2013
HIGH POINT - Legacy Classic Kids is expanding the reach of its youth bedroom program by offering a wider selection of bed sizes aimed at second or guest bedrooms.
The concept, unveiled earlier this spring, is called Right Size. As the name implies, it is geared to second and guest bedrooms and even master suites in condos and other smaller-scale homes.
Legacy Classic Kids currently offers twin and full sized beds in each of its collections. It is merchandising the line to include queen sized beds in nine of the collections that have styles suitable for other bedrooms in the home.
These beds are targeted to retail from $399 to $499, or roughly the same price as a full-sized bed, said Earl Wang, president of Legacy Classic Kids.
Youth case sizes also have not been altered. This allows the consumer to place key pieces such as chests and dressers into a smaller room.
"We are trying to address the need for smaller-scale bedrooms, whether it be guest rooms ... or bedrooms in older homes that are being remodeled," Wang said. "There seems to be this shift with smaller scale houses right now.... We feel we have the right sized furniture to address this need."
The company also is putting these collections in its adult wood furniture catalog. This will allow consumers to view the additional style footprints without having to shop for furniture in the youth catalog.
The concept also is meant to let the bedroom grow with the child as they enter high school or college or as they get their first apartment. With the availability of full and queen beds, parents also can move the bedroom to another room once the child leaves home.
"There is no clear-cut picture of what works today, but consumers are choosing carefully how they spend their money," Wang said.
The concept is not necessarily new. Companies such as Aspenhome and Magnussen also have versatile youth bedroom groups that can be positioned in other smaller rooms in the home.
But more often than not, Wang said, youth collections don't offer queen beds. Some may only offer twin beds, which can limit how a group is placed in the home.
"Retailers are all looking for ways to tap into this market and sometimes with a master suite, the scaling is so big," Wang said, noting that by creating 10-by-12-foot room vignettes, a retailer can show how Right Size furniture can fit into a room. "It's difficult to have true adult scaled furniture with a dresser, chest and queen bed fit into this."
Wang said that four of the nine youth collections being put into the adult catalog already have a queen bed and are in stock.
The other five queen beds will be put into production over the next few months and will ship soon after on direct and mixed containers. They also will be available out of the domestic warehouse.
Wang said the concept received positive reaction at the April High Point Market.
Among the retailers who liked it was Christopher Pelcher, senior vice president of merchandising, sales and marketing at Smithton, Pa.- based Top 100 Retailer Levin Furniture.
"I think the idea of going after this segment is very smart," Pelcher said. "I really like the fact that Earl and his team felt strongly enough about this underserved niche to dedicate space in their showroom to show how it can be merchandised effectively.
"With youth groups becoming more general or unisex, it's a perfect time to try to make these products do double duty. And as more folks downsize or move to assisted living and retirement communities, this could be a good shot in the arm for product that resides in the youth category."