Sleep Studio changes name to Authentic Comfort
Furniture Today Staff -- Furniture Today, June 3, 2013
NEW YORK — Specialty sleep producer Sleep Studio, based here, has changed its name to Authentic Comfort.
Company officials said the new name more accurately reflects the company's growing line of American-made comfort products. They said that while the company is known for its specialty sleep products, new offerings are broadening its assortment outside of sleep.
Sleep Studio was founded in 2006 and has focused on providing measureable benefits for the consumer and the environment, such as breathability and the use of plant-based ingredients, odorless technologies, personalized support and temperature regulation, the company said.
"We believe the name Authentic Comfort accurately represents our core value of providing real comfort for the consumer and her family," said Michael Rothbard, CEO and president of Authentic Comfort.
No other changes are planned to its operations, personnel or locations.