Marlo Furniture reopens flagship showroom, plans fifth store
Clint Engel -- Furniture Today, June 12, 2013
FREDERICKSBURG, Va. — Regency Furniture will open a Marlo Liquidation Center at a former RoomStore location here, the fifth Marlo showroom for the Top 100 company.
It also drew thousands of consumers to a grand reopening for its flagship showroom in Rockville, Md., which was damaged by a fire last year and closed for eight months during a complete remodel.
The new 29,000-square-foot liquidation center on Plank Road will target consumers looking for immediate gratification with a mix of floor samples, discontinued and one-of-a-kind items as well as special bargain-oriented goods - "anything that can give us some aggressive price points in the market," said Regency President Mark Stuart.
Stuart said the Brandywine, Md.-based retailer will buy special in-line items for the store, including new resources, although he didn't want to name the suppliers.
He projected that the store, slated to open this summer, will do about $5 million in annual sales.
Separately, the retailer celebrated the grand opening of its 85,000-square-foot Marlo showroom on Rockville Pike in Rockville, Md. The showroom, which was extensively damaged by a July 2012 fire, was gutted and remodeled, Stuart said.
He added that the store features some new areas along with new and expanded supplier presentations targeting "a little more affluent customer." In Rockville, for instance, Marlo has added A.R.T. Furniture and expanded space for Pulaski, IdeaItalia and Leather Italia.
For the May grand opening, Marlo drew some 4,000 consumers on opening day, including about 2,500 to 3,000 who crowded around for drawings to win $25,000 in free furniture and a two-year lease on a 2013 Cadillac SRX.
Consumers "were absolutely ecstatic" over the revamped store," Stuart said.
"It ended up being a great retail day. A lot of times with big retail events, consumers will gather for the drawing and then leave. But people didn't go home; they went back into the showroom," he said.
He wouldn't disclose sales, but said they exceeded projections.
Even with one less Marlo store open through much of 2012, Regency Furniture posted a 39.2% sales increase last year to an estimated $135 million, thanks in part to its May 2012 acquisition of the Marlo chain, Furniture/Today estimates. The retailer climbed 10 spots up the Top 100 ranks to No. 47.