Amerisleep enhances website
David Perry -- Furniture Today, June 25, 2013
TEMPE, Ariz. — Amerisleep, a memory foam sleep products e-commerce site, has launched a new version of its website designed to make it easier for customers to make a mattress purchase whether shopping from a computer, tablet, or smartphone.
The key feature of the site is that it is designed to respond to all tech platforms, so a consumer shopping in a brick-and-mortar mattress shop can easily access the Amerisleep site on a smartphone or tablet to compare features and pricing, and then click to make a purchase at the same time, the company said.
"We looked at human behavior and found that many hate buying a mattress," said Amerisleep CEO Firas Kittaneh. "Most of the time mattress shoppers lack the information that would help them with their purchase decision. We now have a solution. Our new website offers the shopper thorough product information, product reviews and competitive, up-front pricing, which creates a higher quality online shopping experience."
The goal of Amerisleep's website redesign was to make sure the site worked across all tech platforms, effectively bridging the gap between smartphones, tablets and home PCs to give users a consistent experience wherever they shop - on the go or from the comfort of their own beds, the company said.
The website features a clean design that highlights the high-resolution bedding imagery. The benefits of the redesign include an easier flow with less clutter, a touch and swipe feature for switching back-and-forth to "compare" beds, and a dynamic checkout feature that applies promotions, savings, and purchase review all in one place, officials said.
"We're proud to keep innovating in the e-commerce space, and Amerisleep's responsive website demonstrates the company's commitment to providing quality to our customers - from the products we sell to their first visit to our site through the delivery of their bed," added Kittaneh. "We're excited about our new responsive website because visitors will access the same content on any device they use, in an easy-to-read format, which puts us in the lead for our category as an e-retailer."
Founded in 2008, Amerisleep features American-made memory foam mattresses, adjustable beds and bedding accessories.