Somerton Dwelling, Aria Designs to show product together in Las Vegas
Thomas Russell -- Furniture Today, July 5, 2013
LAS VEGAS — Somerton Dwelling will be showing its case goods line with upholstery resource Aria Designs at the July 29-Aug. 2 Las Vegas Market.
The two companies will show in Somerton's space in World Market Center A-916. Officials with both companies said this was a way to complement each other's product offerings in various style settings.
"We wanted to partner with an upholstery company whose styling and quality matches up well with the new product line we have on tap for the Las Vegas Market," said Rita Ho-Bezzola, president of Somerton Dwelling. "In addition, Somerton Dwelling's consumer targets correspond naturally with Aria Designs' upholstery."
Aria officials said appearing at Las Vegas will help strengthen its West Coast dealer base. Its offerings will include sofas, loveseats, sectionals and accent chairs that coordinate with Somerton's case goods.
"We were very excited to learn of the rebranding launch from our good friends at Somerton," said Richard Olmeda, executive vice president of marketing and sales at Aria Designs. "The opportunity for Somerton and Aria to present complementary product offerings in environmental settings at the upcoming Las Vegas Market provides a unique vantage point for our many shared retail partners.
"Pulling together the varied product categories and creating these exciting visual presentations is critical to brand and product positioning for our dealers. We could have shown independently, but we believe showing together provides a merchandising ingredient our retailers will appreciate."