Upholstery producers up their game in Las Vegas
Cindy W. Hodnett -- Furniture Today, July 29, 2013
Page 2 of 2
"We are very excited about our showroom this year because we have a lot of new product that we are introducing, including the pastel chairs and the England tufted chairs," said Homaira Shifa, marketing coordinator for Abbyson Living. "We are also very excited to introduce new outdoor patio furniture. We have opened new quality control offices around the world, and it's a very exciting time for us. It will all show at the market."
For some suppliers, the Las Vegas Market provides an opportunity to show exciting High Point introductions to West Coast retailers for the first time. Two of the manufacturers that have always shown in Las Vegas have added High Point to the market schedule, and the companies' presidents say they plan to maximize the strengths of each market.
"We always do Sunday Specials in Las Vegas," Podschun of LaCrosse Furniture said. "We open from 11 a.m. until 5 p.m. and we bill it as a ‘come in and pay for your trip' event. The buyers save a lot of money, so they come in on Sunday for special purchases and closeouts and then come back on Monday for regular market visits.
"At High Point, a lot of people make notes and you see a lot of the Top 100 buyers," he said. "In Las Vegas, many of the second 100 top dealers and smaller stores come in and buy and set their programs for the next four to six months."
Marshfield is planning to expand into High Point this fall. Mork said that he feels it is important to have a presence at both markets.
"We perceive opportunity to connect with retailers in the eastern portion of the United States, as well as to further our expansion in the Midwest," said Mork. "Retailers who attend one market per year are faced with a choice between Las Vegas and High Point. We want to be at the market they attend. The retailers who attend two markets per year will likely attend Las Vegas and High Point. We will be showing different products at each market, and we expect to see new customers as we expand into the High Point Market."