Surya unveils vignette display system
Furniture Today Staff -- Furniture Today, July 29, 2013
AT THE MARKET - Home accessories brand Surya is unveiling a vignette display system it says is proven to increase rug sales by up to four times.
Surya Complements provides retailers a space-conscious way to showcase rugs from the company's selection of styles and constructions in the context of a complete room display, officials said.
The floor handle holds up to six 18- by 18-inch rug swatches that complement the style and color palette of other items in a vignette.
"Our retailers are looking for innovative and intuitive ways for their customers to ‘connect the dots' in selecting furniture and coordinating home accessories. Surya Complements provides retailers an affordable, compact tool to coordinate rug options with their other offerings - all in a fully integrated package," said Satya Tiwari, Surya president. "Studies show that retailers that provide consumers with a complete room solution experience higher customer satisfaction and loyalty. Surya Complements makes this process easier."
The vignette system debuted at the Atlanta International Gift & Home Furnishings Market.
It is on display here at the Las Vegas Market in Surya's new showroom, World Market Center C-400, July 29-Aug. 2.