Sleep accessories sources highlight adjustable bases, support systems
David Perry -- Furniture Today, July 29, 2013
LAS VEGAS - There is plenty going on underneath the mattress at the market here.
Sleep accessory suppliers are bringing out a number of new adjustable bases, and new bed support systems are also in the spotlight.
Also featured here is a new retail support education system that brings hightech tools to the sales floor.
Luxury British bed maker Vi-Spring is introducing The Emerald, an electronically controlled adjustable bed frame with an encased coil base. The remote-controlled system can be adjusted to any position, while offering maximum support and comfort, the company says.
"The Emerald will not only guarantee perfect sleep for bedridden clients, but also provides comfortable and supportive position options for an array of other pastimes: Reading, watching television or even the luxury of breakfast in bed," said Terence Bachor, Vi-Spring's North American director.
Glideaway Sleep Products is introducing its T9 Millennial bed frame, featuring an extendable rail that adjusts to fit queen, king and California king mattresses.
"With the introduction of the T9 Millennial, we are returning to our company's roots," said Ron Fredman, executive vice president of sales at Glideaway. "This product provides a high quality bed frame with design elements that today's young consumers require. The new frame not only appeals to people who are looking to maximize space in the bedroom, but its 3- in-1 design allows flexibility for the product to grow as consumer needs change over the years."
Reverie is introducing a UPS-able foundation for its entry level adjustable base, the 3E.
"We're confident our attention to detail and commitment to innovation will resonate with retailers who seek alternatives to white-glove delivery for adjustable bases," said Martin Rawls-Meehan, CEO of Reverie. "We're intentionally launching this initiative with our entry level product, because we believe the convenient ‘do it yourself' elements of the product will appeal to cost-conscious consumers debating whether to purchase an adjustable base."
Mantua is adding to the excitement in the adjustable bed category with the launch of its Rize Revolution Adjustable Bed.
"The Revolution offers consumers so many practical features and benefits that will greatly appeal to shoppers looking to personalize their mattress performance, assuring a better night's sleep," said David Jaffe, president.
Features of the Revolution bed include adjustable lumbar back support, a Bluetooth speaker sound system and a head tilt auto flex feature that contours to the natural curvature of the spine, the company said.
California-based Forever Foundations is expanding its product line with the Store More Metro and Store More Max models, both offering easy access storage space for apartment or condo dwellers with maximum surface support for high performance mattresses.
The new models offer frame and foundation functions, company officials say, saving consumers the cost of buying both a traditional bed frame and a box spring or foundation. The units are made of high-tensile strength steel supports and are designed to last for the lifetime of the customer, hence the Forever Foundations name, the company said.
Wright Global Graphic Solutions is showcasing its RetaiLive interactive sales tool that retail sales associates can use to turn point-of-purchase materials into databases of educational information. With the RetaiLive app, consumers can download a company's chosen interactive content - such as videos, product demonstrations and mattress features, or promotional sales - directly to their smartphones, by holding the device over key images on the POP materials, the company said.
"RetaiLive represents a major technological step forward for the retail experience in the furniture industry," said Don Wright, chairman and senior vice president of business development. "Mobile marketing has transformed the way companies build and shape brand awareness among today's consumers. Today, 70% of mobile searches result in some sort of consumer action. Moreover, research shows that mobile advertising, which currently runs approximately 3.6 billion interactions, will swell to a staggering 18.5 billion interactions by 2015. RetaiLive gives our clients an edge by providing consumers with a completely dynamic, interactive and informative shopping experience."
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