Companies raise funds for Alberta flood relief
Michael J. Knell -- Furniture Today, July 29, 2013
TORONTO - Leon's Furniture, its Brick Group subsidiary, the Hudson's Bay Company and Sears Canada have all launched fundraising initiatives to aid those affected by the recent flooding disaster in Calgary and other parts of southern Alberta.
Under its plan, Leon's and The Brick will match contributions received from their employees and their customers up to a total of C$100,000.
"Our hearts and prayers go out to those who have been impacted by the southern Alberta floods this past week," Terry Leon, CEO of both Leon's and The Brick, said in a statement. The retailers are collecting donations until July 31.
"We have already stepped up by helping deliver necessary supplies to those in need and will further our efforts with this financial contribution," added Vi Konkle, president of The Brick.
Hudson's Bay Company launched a Donate your HBC Rewards Points campaign in support of flood relief efforts. Until July 15, customers and HBC employees can donate their HBC Rewards points in Hudson's Bay and Home Outfitters stores. Customers can also make a donation online through www.hbcrewards.com by clicking on the "Donate to Charity/Community" link.
In addition, HBC made a C$50,000 contribution to the Canadian Red Cross.
Sears Canada will pitch in to help the Red Cross by allowing Canadians to make donations at its stores or by using their Sears branded credit cards.
Donations made on a Sears Card or Sears Master- Card can earn Sears Club points.
Sears Canada is also making a corporate donation based on what its customers and associates donate.
"Although the floods have been localized in Alberta, Canadians coast to coast are expressing their desire to help, and we are fully engaging the Sears organization to help facilitate donations to the Red Cross from Canadians, no matter where they live," Sears Canada President and CEO Calvin McDonald said in a statement.
In addition to the fundraising campaign, Sears is sending truck trucks to affected areas, donating blankets, pillows, clothing and footwear, among other items.
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