Rug vendors bet on summer hits
Thomas Lester -- Furniture Today, August 12, 2013
LAS VEGAS - Several rug companies came to market here betting they could buck trends that say warm weather months aren't hot for rugs. Many hit the jackpot.
Surya opened a new showroom here, giving the rug source 30,447 square feet of space, up from the approximately 8,000 square feet it had previously.
Additionally, Surya showed a number of new and expanded collections, including the popular Alameda wool flatweave rugs by Beth Lacefield, Peter Som's Talitha line of wool flatweaves and the jute, wool and cotton Aztec collection.
"(Monday) we had probably our best day in Vegas in attendance as well as in order writing," said Satya Tiwari, president of Surya.
Rizzy Home saw a strong response to with many of its machine-made collections.
"We introduced many designs and colors in our best collections that are doing very well, like the Volare collection and others," said Vice President Mark Ferullo.
Ferullo said the company is adding two more looms to expand the offering. It also recently installed another extrusion machine to control the production of heat-set polypropylene. He said the company won big at market.
"It's been beyond our expectations," Ferullo said. "Monday and Tuesday were two crazy, packed days from 8 a.m. to 6:30 p.m.; both days - slammed."
One of the major rug launches this summer was Oriental Weavers' Pantone Universe collection. Four collections, including flatweaves, shags and hand carved rugs, were shown at the World Market Center.
Jaipur Rugs introduced close to 500 new rugs in a number of constructions and colorways in its newly expanded Las Vegas showroom, which grew from 6,500 square feet to 10,000 square feet. Among its introductions was Wilton, a machine-made collection that uses a proprietary blend of viscose and high-end wool that mimics hand-knotted constructions.
After debuting in High Point in April, the well-received 24-piece Cococozy collection from Capel made its first appearance in Las Vegas. Additionally, Capel, bolstered its licensed Williamsburg collection with Paisley, Pintado and Tanjib rugs that draw inspiration from classic designs from India.
"We've got a new collection, Cococozy, that we introduced in April in High Point that continues to draw people in. We continue to sell it very well," said Cameron Capel, vice president of national accounts. "Even though I don't think attendance has been fabulous out here, people are happy with what they're seeing and placing orders, which is great."
Feizy Rugs, in the midst of its 40th anniversary celebration, launched 19 collections for the summer, including Amalfi and Anoosha in the Feizy Fine Rug collection. An additional 17 new introductions added to the Dallas- based rug company's mid-range and value-priced collections, including Tamar and Coronado, part of the Poetic Wanderlust by Tracy Porter line.
"The people that are coming in seem to be buyers," said Dale Sweary, Feizy vice president of sales. "We've had good success with existing clientele and new customers, which has been great."
Shaw Living added 36 rugs to its licensed collection from Bob Timberlake, bringing the total to 84 American-made rugs from the popular North Carolina-based artist.
Moe's Home Collection soft-launched a line of some 60 rugs to create anticipation for when the full collection launches in High Point in October.
"The main purpose here at this show is to get the attention of the consumers. Moe's has its own rugs now," said Moe Samieian Sr., owner of Moe's.
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