Ashley Furniture earns Women's Choice Award
Furniture Today Staff -- Furniture Today, August 26, 2013
BRANDON, Fla. - Ashley Furniture HomeStores has received the 2013 Women's Choice Award for America's Best for Home in the home furniture retailer category.
The award from Women-Certified Inc. is based on a national survey of more than 5,000 women who were asked to select the brands they would most highly recommend to others, officials said.
"Ashley Furniture Home-Store is proud to be recognized as the furniture retailer of choice among women," said John Disa, president of global retail for Ashley Furniture. "The Women's Choice Award represents our commitment in providing an exceptional customer experience with stylish products at extraordinary value to become a brand that women trust and love."
A 2012 Fleishman Hillard study shows that today's female consumer in the U.S. values the opinion of others. Nielsen research shows that 92% of Americans will seek the recommendation of others before making major decisions, officials said.
The Women's Choice Award identifies the brands most recommended and trusted by women and those that deliver a customer experience worthy of her recommendation.
"Recognizing Ashley Furniture HomeStore as the top home furniture retailer helps ‘women guide other women' to make smart choices" said Delia Passi, WomenCertified Inc. founder.