Paramount Sleep partners with Dreamline
Furniture Today Staff -- Furniture Today, September 2, 2013
NORFOLK, Va. - Paramount Sleep has partnered with mattress producer Dreamline Bedding, based in Cabot, Ark., to produce Paramount's Nature's Spa, HD Super Duty and Back Performance bedding lines.
The partnership will expand Paramount Sleep's distribution to areas including Oklahoma, Arkansas, Louisiana, Mississippi, Alabama and southern Missouri, including St. Louis.
This is Paramount Sleep's fourth partnership to expand its distribution. Earlier agreements with Fresno, Calif.-based Cannon Sleep Products, Omaha, Neb.-based Omaha Bedding, and Miami-based Biscayne Bedding expanded the company's presence from its Norfolk, Va., plant into western, Midwestern and southeastern markets.
Founded in August 1963, the third-generation, family owned Dreamline business celebrates its 50-year anniversary this month.
"Over the last 50 years our family business has undergone some major developments," said Steve Tipton, CEO of Dreamline Bedding. "We consider our new alliance with Paramount Sleep to be among them. The fact that it is happening on our 50th anniversary, almost to the day, is a great sign."
"The Tipton family has an outstanding reputation for quality and integrity, which makes them the right partner to grow the Paramount Sleep alliance," said Jamie Diamonstein, president of Paramount Sleep. "We are delighted to welcome their family into ours."
Paramount Sleep also is a third-generation, family owned business.