British case goods source Nathan Furniture coming to U.S.
Thomas Russell -- Furniture Today, September 6, 2013
HIGH POINT — Nathan Furniture, a United Kingdom-based case goods manufacturer, is looking to expand to the U.S. market and has tapped industry veteran Bill Cubberley to head its North America division.
Cubberley, named president of Nathan Furniture USA, said he is building a U.S. sales force.
Cubberley worked about 16 years at manufacturer Stanley Furniture, most of the time as senior vice president of sales and marketing. Later, he was executive vice president of marketing and business development at case goods resource Royal Patina and worked in consulting roles at A-America and Orleans Furniture.
For the past three years he has served in a consulting and business development role at Orient Express Furniture.
Cubberley said the Nathan Furniture line, which will debut at the October High Point Market, includes casual dining, occasional, home entertainment and some bookcase units. Made mostly with teak and oak solids and veneers, pieces are contemporary with retro Scandinavian design influences from the 1970s.
Established in 1916, the company mostly sells in the U.K. The product is made in the company's workshop in Hackney, England, which employs about 100 and produces goods within four weeks of order. Cubberley estimated that goods will take about two weeks to arrive in the U.S.
Some parts of the line are made in Indonesia and shipped container direct from the factory.
"Their styling is clean, retro, and light-scaled contemporary," Cubberley said. "The craftsmanship is excellent and their work in teak is truly unique. I feel it is the perfect time to bring this company's product to the North American market."
He said pricing will be competitive. Dining tables are targeted to retail from $799 to $1,199, while chairs retail from $199 to $399 and cocktail tables are at $799 to $999.
The company plans to add a warehouse in Eden, N.C., for smaller orders and fill-in business.
Company Chairman Nicholas Radford, who has known Cubberley for more than 20 years, said he is enthusiastic about entering the U.S. market.
"The U.S. market is growing and home sales are up," he said. "We think U.S. consumers are ready for Nathan's fresh look with its transitional retro design."
He also said he was pleased to launch the initiative with Cubberley, who has worked in the industry for more than 40 years.
At the October market, Nathan Furniture will show in space 330 of 220 Elm.