John Wampler launches importer JGW Furniture
Thomas Russell -- Furniture Today, September 19, 2013
HIGH POINT — Industry veteran John Wampler has launched a furniture company he says will aim to offer fashion-driven case goods and upholstery at more competitive price points than what's now available in the market.
At next month's High Point Market, Wampler will unveil JGW Furniture, which will offer 125 SKUs that include upholstered beds, dining sets, curio display cabinets, occasional tables, benches, sofas and ottomans.
Wampler started the company in September.
He was previously president of case goods and upholstery importers Amelia Home and Urban Classics, both sister companies under Coe Ltd. Before joining Coe, Wampler held the top executive posts at Lifestyle Enterprise's Forbidden City division, Progressive Furniture and Pulaski Furniture.
Wampler said he has always wanted to start his own company and believes the time is right for more affordable fashion-driven looks.
"We think we can bring great product to the marketplace," he said. "We are trying to take products that can be sold at lower to medium price points but that have a fashion statement with better fabrics, finishes and different combinations of metal and wood."
Fully upholstered beds will retail from $169 to $799, while dining tables will retail from $299 to $899. Curios will retail around $199 and occasional tables will retail from $149 to around $199.
"Our niche will be good design that is at an affordable price," Wampler said, noting that the goal is to help retailers achieve higher margins. "That is what I have tried to focus on the past 10 years."
Goods will be produced in China and ship container direct. Top selling items also will be available from an East Coast warehouse in Lexington, N.C. A West Coast warehouse is planned for early next year.
Display curio cabinets, he said, will be in stock for the fall selling season.
At market, the company will show on the fourth floor of 233 S. Main St.
- Nov 13, 2013