Consumers redeem mobile coupons to save time, money
Furniture Today Staff -- Furniture Today, September 16, 2013
One in ten consumers have redeemed a mobile coupon for furniture in an effort to save time and money.
That's according to more than 4,000 furniture shoppers answering an online survey in August from Furniture/Today and FurnitureDealer.net. The questions were posted on the American Home Furnishings Alliance website, catalog.findyourfurniture.com.
In January, Juniper Research predicted worldwide consumers will redeem 10 billion mobile coupons this year, an increase of 50% from 2012.
According to Pew Research Center, 56% of adults in the U.S. own a smartphone. That's up from 46% in 2012 and 35% in 2011.
As online consumers continue to watch spending and the use of mobile couponing rises there is an opportunity for furniture retailers to gain customers by enticing them with mobile offers.
|Have consumers redeemed a furniture mobile coupon?|
|Ways consumers receive furniture mobile coupons|
|Source: Furniture/Today and Furnituredealer.net Consumer Survey,