Napier suggests key components for great blog posts
Furniture Today Staff -- Furniture Today, September 16, 2013
NEW ORLEANS - At a marketing strategy workshop during the Home Furnishing Industry Conference here earlier this year, Bill Napier of Napier Marketing Group offered retailers and suppliers his thoughts on key components to great blog posts.
Posts should have:
► Compelling titles. It's the first thing readers will see, so titles should be clear and specific. An example from Napier's own website, social4retail.com: "Why You MUST Have A Great Website NOW & How To Do It."
► Well written and formatted text. Copy should be easy to read. "Consider using header tags and bullet points" to break up text, he said, and ask a friend or coworker to review it before you post.
► Multi-media content. Slideshows, video and infographics can make posts more memorable.
► Links. Add links to relevant content on your other Web pages.
► Call to action. Invite the reader to act now to boost lead generation.
And Napier's advice on getting started: Blog answers to the retailer's 10 most common consumer questions.
- May 30, 2013