Bedding Intros for High Point Market
Key Trends include Accent on Accessories, Glorious Gel and Sweet Springs
David Perry -- Furniture Today, October 10, 2013
Page 3 of 5LEGGETT & PLATT
Consumer Products Group plans "A Little Something Extra" event for the company's new showroom.
Visitors to the new CPG showroom will see new product introductions, including the new Leggett & Platt Clean Shield mattress protector. In addition, visitors will be able to participate in showroom games for a chance to win a variety of prizes, including iPad Minis, Ruth's Chris Steak House $100 gift cards and more.
Clean Shield mattress protectors use Crypton Super Fabric, an easy-to-clean, plastic-free product that protects mattresses against spills, stains, dust mites, allergens and liquids without sacrificing breathability, the company said.
The Clean Shield mattress protectors use a fabric that contains no laminated vinyl backing, which means the fabric is soft, quiet and highly breathable, allowing for a "super soft" mattress protector that is impenetrable by moisture, the company said.
Also introducing the C-010 Adjustable Bed Base, which offers an affordable, lightweight adjustable base solution for the bedroom. The bed looks like a box spring and is more than 30% lighter than conventional adjustable bed bases. The C-010 includes head-up support at the touch of a button. This Comfort Series bed is upholstered in microsuede fabric with color choices designed to complement almost any décor or color palette. The ultra-quiet motor supports a maximum weight capacity of 600 pounds, but the bed's lightweight design is easy to move and allows it to fit on a standard bed frame, with a center support required for full and queen sizes, the company said.
MALOUF FINE LINENS
Introducing full top-of-bed line.
Bamboo sheets are breathable and have temperature-regulating qualities. These sheets are antibacterial and resistant to odors. The deep pockets combined with Malouf's Right-Fit elastic ensures the fully elasticized sheets will fit and stay on any mattress, the company says.
The Bed in a Bag is a bedding essentials kit designed for in-store promotions. The set consists of two Gelled Microfiber pillows, microfiber sheets, and a down-alternative comforter.
The down-alternative Gelled Microfiber pillows have all the benefits of down without the sharp quills, inconsistent fill, and allergens. The brushed microfiber sheets are softer and more durable than most cotton. A down-alternative comforter completes the set with gel coated microfibers and a soft polyester shell, the company said.
Hotel Collection comes with a duvet cover. The percale weave produces a crisp, breathable fabric. A duvet set matches the sheets for a clean look. A colored hem complements the classic white for a relaxed and soothing feel. The deep pockets combined with Malouf's Right-Fit elastic ensures the fully elasticized sheet will fit and stay on any mattress, the company said.
The Gel Dough Memory Foam + Z-Gel pillow offers a dual gel approach to combat heat. The Liquid Z-Gel lies on top of the pillow for a sleeping surface that will capture and dissipate body heat for a cooler night's sleep. The memory foam is also infused with Z-Gel for a combination that offers an optimal thermal experience. The unique Gel Dough memory formula creates a softer, cooler, "doughier" memory foam, the company said.
Isolust is a line of mattress toppers. It includes four different mattress topper technologies to add an extra level of comfort to any mattress or preserve the life of an existing mattress. The molded foam is better able to conform to the body and cushion the natural pressure points of the shoulders and hips to remove sleeping pains and naturally align the spine, according to the company.
The two-inch Gel Topper is one of the most popular Isolust products. Infused with gel beads, the cooler sleeping surface combats the heat memory foam naturally retains to make for a better night's rest. Protecting the topper is a super-soft bamboo cover. The cover is hypoallergenic and mildew proof, and the bamboo's pores make the material breathable for a cooler sleeping temperature. The cover is removable for laundering, helping to create a healthy sleeping environment.
Introducing what it says is its most luxurious mattress line to date, the Prestige collection. The all-latex series recreates the plushest of feels of beds made from horse hair, cotton and wool. With quilted Talalay latex in the top panel and graphite-infused latex inside, the mattresses are extremely plush, long lasting, and naturally temperature regulating because of the mineral's properties, the company says.
New top model in the line is the 13-inch Tuileries, retailing for $12,000, which has an all-graphite infused Talalay latex foundation.
There are four other models, two with 11-inch profiles and two with 13-inch profiles.
Each bed features a quilted top with a three-quarter inch layer of Talalay latex, and an embroidered badge of the brand on the border. The 11-inch beds, Etoile-Lux and Etoile Pelushe, retail for $4,999 in queen. The 13-inch models, Saint Honore-Lux and Saint Honore-Pelushe Supplementaire, are priced at $5,999.
Company is also devoting a portion of its showroom to a showcase of its latex offerings, including its new Controlled Thermal Reaction latex, which was designed to help bedding producers cut their latex bed production costs by enabling them to use conventional fire-resistant treatments.
To help celebrate its 75th Diamond Anniversary, the producer is offering market attendees a $499 queen special buy that is part of the ComfortCare line, which features a 675-encased coil design and the company's exclusive Marvelous Middle design.
Company is also adding to its successful hybrid collection, the ComfortCare Signature line, which starts at $1,299. The collection features Marvelous Middle individually wrapped coils, Restonic TempaGel memory foam, gel-infused quilting foam and a new AirFlow Border. It also incorporates Outlast phase change material in the fabric.
Upholstered Davenport bed starts at $299.
Encore contemporary/transitional bed base has drawers that can accommodate an adjustable base.
One Office Parkway, Archdale
Company is expanding its gel story across its brand portfolio and introducing a new mattress comparison tool in the digital space.
New Sealy brand gel mattresses will be a focus in the Sealy corporate showroom, along with the new Stearns & Foster Estate Innerspring collection with ClimaSense gel memory foam. As part of the launch, Sealy will be introducing two Stearns & Foster national promotions for the fourth quarter.
Sealy will also be welcoming Tempur-Pedic into its showroom for the first time. The joint effort is an example of the growing synergy between the Tempur-Pedic and Sealy brands, officials said.
Finally, Sealy will be introducing its online mattress comparison tool. It combines acquired consumer insights with sophisticated technology to deliver a user-friendly experience that demystifies the mattress purchase decision, the company said.
Showing its complete iComfort collection, including the new iComfort Directions dual-action gel memory foam mattresses and the complete line of iComfort accessories. Other Serta mattress models, including select Perfect Sleeper and iSeries mattresses, will also be shown in the showroom.
Serta will also debut its new America's Mattress Gallery program, which is an extension of the current America's Mattress Sleep Shop network. This concept was designed to help retailers that sell a variety of home products create a sleep shop within their store through a turnkey program provided by Serta. The America's Mattress Gallery is meant to benefit full line furniture stores as well as appliance and electronics centers. However, it is designed to assist any type of "home related" products retailer to get into the mattress business with minimal investment, know-how or selling space. The merchandising assortment includes some of Serta's best-selling products, iComfort, iComfort Directions, iSeries and Perfect Sleeper, ranging in retail price from $399 to $2,999. Galleries range in size from as small as 1,200 square feet and 18 models up to 2,000 square feet and larger depending on available retailer space.