Bedding Intros for High Point Market
Key Trends include Accent on Accessories, Glorious Gel and Sweet Springs
David Perry -- Furniture Today, October 10, 2013
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310 N. Hamilton St., Space 301
New quilted collection features Shifman's two-sided construction, premium upholstery, including natural cotton and high quality foams, and all-coil grid-top boxsprings. Shifman has also made aesthetic improvements to the collection including updated label designs and new fabric choices with complementary borders.
Two-sided Pure Comfort collection, which had a soft launch at April market, continues to gain popularity, the company says. The Pure Comfort collection features 7.5 to 10 inches of Talalay latex foam. This natural latex foam contours to the curves of the body for maximum support and also ensures a long-lasting comfort life.
Shifman is also unveiling its 2014 marketing program, which will reintroduce the company's most effective marketing objectives and also present new ideas designed to increase customers' sales, traffic and profitability.
Introducing the Simmons CURV, a three-model, Simmons-branded memory foam line designed for Millennials. CURV delivers the comfort of memory foam at an affordable price. Each mattress features CURV's specially designed memory foam, shaped in an exclusive curved pattern to support and conform to the curves of the body while facilitating airflow for a comfortable, restful night's sleep. For additional support, Simmons added gel to its CURV memory foam in select models, the company said.
The models include The Latest Thing, All The Rage and Vogue. The Simmons CURV line carries a 10-year limited warranty. Retails range from $699 to $999.
The launch of CURV is backed by a consumer-driven marketing push with an emphasis on digital outreach. Simmons plans to launch the brand's new microsite in mid-November, giving consumers the opportunity to explore and interact with CURV through social sharing, a quirky video series, and more. Consumers will also have the opportunity to submit their craziest/worst sleep story for a chance to win a bedroom makeover, including a queen-sized CURV mattress, Nuflex foundation and a $500 Target gift card.
SPRING TIME BEDDING
Designed to enhance sleep and improve health, Spring Time Bedding's Go-Pedic collection is made of gel-infused memory foam.
The Go-Pedic Gel Series, available in 10, 12, and 14 inch profiles, incorporates temperature regulating gel-infused memory foam into each model. Retails range from $1,499 to $1,899.