FurnitureDealer.Net event focuses on engagement
Furniture Today Staff -- Furniture Today, October 14, 2013
BURNSVILLE, Minn. - The FurnitureDealer. net team hosted 40 retail executives from 27 furniture chains from the United States and Canada for a user conference here focused on engagement.
Over the course of 2 1/2 days, attendees shared ideas, saw presentations and took part in discussions focused on consumer engagement in the online environment.
"While our clients share a technology platform and content library, FurnitureDealer. Net is far more than a website provider," said Andy Bernstein, founder. "We are a network. We have become a community and have attracted many of the brightest and most innovative retailers in our industry. We are all about sharing ideas. We are all on the same team, and success in this incredibly rapidly changing environment will require trial and error, collaboration and communication."
Topics ranged from online advertising to selling and purchase assistance strategies, storytelling and serving the credit-driven customer, as well as online strategies designed to drive mattress sales, effective calls to action and relationship building with prospects.
Throughout the event, which spotlighted numerous case studies and new initiatives at the technology firm, the emphasis was on networking, collaboration and the pursuit of a common goal.
"As furniture retailers, we need to push the envelope farther and farther," Michael Grossman of Northfield, N.J.- based Kensington Furniture, said in a FurnitureDealer.net release. "The customer has changed and it's a matter of remaining relevant and recognizing what's happening in this big new world in terms of the way people shop and look at furniture."
Some of the most valuable time spent at the conference was in the former reception area at the FurnitureDealer.Net offices, which has been permanently converted into a bar and bistro area, and in the adjacent outside patio areas. Bernstein said this area was where some of the best networking took place.
"As everyone sought to push forward by learning more, with and from each other, the interaction was intense, stimulating and robust," he said. "We're grateful to all who attended and made this event one to remember."
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