Magniflex adds green bedding products
GeoEthic line features natural oil components
By Furniture Today Staff -- Furniture Today, January 28, 2008
LAS VEGAS — Looking to enhance its credentials as a green company, Italian bedding producer Magniflex introduced natural oil-based memory foam mattresses here.
The company’s GeoEthic collection replaces a petroleum-based component it says is found in other visco-elastic foams with a natural oil alternative. This results in soy and vegetable oil versions of Memoform, Magniflex’s proprietary eco-friendly memory foam.
 Magniflex’s new GeoEthic line. |
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Magniflex’s new GeoEthic line. |
Magniflex touts its GeoEthic collection as the most advanced natural oil-based memory foam mattresses on the market. With U.S. operations based in New York, the company showed here in the World Market Center’s Pavilion 3, space 30208.
Each mattress in the GeoEthic Collection has a core made of the new Memoform, which features aloe and castor plant oils in some models. The covers of the mattresses have different renewable fibers sourced from plant or marine life, including soy fiber in SoyGreen models, bamboo fiber in the EcoBamboo model, corn fiber in the Mais Prestige model, and algae fiber in the SeaCell Emotion.
GeoEthic mattresses retail from $2,399 to $6,499. The company says the new beds are made with non-toxic, renewable, organic materials, and reflect its long-standing commitment to preserving the environment.
“Magniflex has taken a global leadership position in the ‘eco’ bedding category by coming out with not one, but eight natural oil-based memory foam mattresses,” said Henry Burney, who heads U.S. operations. “We are very excited to add the GeoEthic collection to our mix of natural products that provide consumers with a comfortable, safe and restorative night’s sleep.
Complementing the new mattresses are three pillow models in the GeoEthic collection, ranging from $159 to $179 per pillow. The GeoPremium pillow is made entirely of soy, from the core to the covering. The natural disinfectant and emollient properties of aloe are featured in the GeoStandard and GeoWave pillows.
All the pillows use the company’s Airyform technology, which allows air to circulate freely through the pillows using vent chambers, according to the company.
Magniflex was founded more than 50 years ago in Prato, Italy, a suburb of Florence. The company is a leading producer in its home market, and ships mattresses to 45 other countries. Its central production facility can produce up to 10,000 mattresses a day, according to the company. The majority of those mattresses are exported.
