Bedding consumers and bedding retailers sometimes look at mattress shopping in very different ways. And since it is the consumers we are serving, their views must drive the shopping experience. Two Furniture/Today research projects illuminate some startling “disconnects” between how consumers and retailers view key bedding issues. More
The calls to my cell phone and my business phone started coming in mid-afternoon on a sunny day in Baltimore, where much of the bedding world was gathered for the International Sleep Products Assn. Expo. More
Wisely recognizing that journalists will jump at the chance to sleep on the job, the International Sleep Products Assn. will operate a "Media Recharging Center" at the January Las Vegas Market. The center will allow journalists to book a nap on their choice of sleep surface and be briefed by experts on sleep and performance. More
While the sleep products industry struggled last year, the sleeping pill industry had a boom year. Sadly, those two trends are related, I think. Our industry saw its unit volume decline by 1.4% in 2006, according to the annual report recently issued by the International Sleep Products Assn. Price increases and a push to sell better bedding helped us boost the dollar value of bedding shipments b... More
An improving forecast for the bedding industry is in the cards. Tarot cards, that is. I know you die-hard realists out there may not put any stock in such things, but don’t be too quick to dismiss the possibility the cards might offer us some valuable information. More
A few weeks ago I asked Charlie Eitel, chairman and CEO of Simmons, what he thought of an association report stating the specialty sleep category suffered a slight unit decline last year. He expressed confidence in association statistics, but admitted: "I have a hard time understanding that (reported decline)." More