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Weblogs
Thinking Outside The Retail Box



Andy Bernstein
Thinking Outside The Retail Box

 Hi, I’m Andy Bernstein, president and founder of FurnitureDealer.net, an Internet services company that builds and manages websites for brick and mortar furniture retailers across the country.  I grew up in the furniture industry and have spent my entire career working in and around retailing and technology.  We launched our first web2store site in 2003 for a retailer in Minnesota.  It quickly became one of the most visited furniture websites and had a major impact on our client’s business - attracting 100,000 visitors per month and generating 150 customer inquiries a day.  I have personally assisted thousands of online furniture customers, trained hundreds of furniture salespeople, and develop dozens of technology applications.  FurnitureDealer.net offers cost effective website solutions, digital content services, online marketing and consulting.  (Solutions that sell dressers and mirrors, not smoke and mirrors)  If you would like to “think outside the retail box” together, please contact me at FTblog@FurnitureDealer.net or 651-204-1925.

Wednesday, May 10, 2006
The Two M’s of Making Money with a Furniture Website

Want to make money with your furniture website?  Then stay focused on the two M’s – Merchandising and Marketing – and remember that losing focus can mean losing money. 

WEBSITE ECONOMICS
In order for any project to make money, it must either generate revenue or reduce overhead in excess of its cost.  Pretty basic, right?  Why, then, do so few furniture retailers actually make money with their websites?  I think the answer is because they don’t have the correct focus and spend too much time and money on the wrong things.  In this, the first of two discussions about how to make money with your website, I will talk about the importance of displaying products on your website. 


WEBSITES ARE FRONT END TECHNOLOGIES THAT CAN GENERATE TOP LINE GROWTH
The biggest opportunity to make money with your w...Read More

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