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Weblogs 
Wednesday, 5/10/2006
The Two M’s of Making Money with a Furniture Website
Want to make money with your furniture website? Then stay focused on the two M’s – Merchandising and Marketing – and remember that losing focus can mean losing money. WEBSITE ECONOMICS
SHOWING PRODUCT SELECTION CREATES SALES Internet shoppers understand the high cost of retail samples and inventory and they expect better selection online than in stores. Use your website to expand your showroom – display coordinating items, alternate finishes and fabrics, and non-stocking items from key suppliers. ONLINE SHOPPING ENVIRONMENT PRESENT EACH ITEM
a. LINKING TO SUPPLIERS is the least expensive way to offer a lot of selection and functionality to your site. If you are a retailer, you could have an attractive and affordable site that presents your key brands for just a couple hundred dollars. Visit www.furnituredealer.net/nsf to see an example. While many furniture manufacturer websites could use help, most of them show all or parts of their product catalogs. b. DIGITAL PHOTO GALLERIES are an easy and affordable way to show pictures from your showroom (or from suppliers) on your website. To see an example of a very affordable photo gallery made from manufacturer images, you can visit www.furnituredealer.net/photo. The benefit of a photo gallery is that you have control and can present whatever you want and organize it however you want. Once you build a product rich online shopping environment, the next thing to do is attract customers. In my next column, I will talk about search engine optimization and online marketing. We should be able to help your website break even rather than break the bank! 
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