Much of what you read here has to do with news about the burgeoning green market. And that’s good, because there is a lot going on.

However, as part of our mission to bring you both sides of the story, I want to share some information that sheds light on why some consumers say they don’t buy green products more frequently.

According to a recent study by Mintel International, the two biggest obstacles are higher costs, the reason sited by 66% of consumers polled and availability, the answer given by some 49% of consumers.

So, if you want to see some green from your green offerings, make it a point to price your goods on par with non-green goods. It also makes sense (and dollars) to also make sure your customers don’t have to drive all over God’s green acres to find your green items.

Worth noting is ...Read More

Welome to the current issue of Green! When I tell you that green is showing up virtually everywhere, I am not kidding. Consider if you will the following facts:


According to the U.S. Green Building Council, the industry for green building, which was hardly on anybody’s radar a few years ago, is currently valued at more than $12 billion each year.


Here’s more good green news from our friends at the American Home Furnishings Alliance. According to a recent survey they conducted, almost 60% of consumers took steps last year to make their homes more environmentally friendly.


And last, but certainly not least, Home and Garden TV is adding a second home givea...Read More

Last week, while attending the furniture market in Las Vegas, I had a chance to visit with Danny Seo, the green lifestyle guru who graced the cover of the inaugural issue of Green, our digital magazine. (Click here to see first issue)

When we launched the publication last April, I was intent on finding someone who truly lives the green lifestyle to appear on our cover. After much investigation, it was clear to me that Danny Seo was the perfect choice.

At 12, Danny, who ironical...Read More