Somebody needs to tell Kermit the frog that it’s all over: It really is easy to be green.

Even better, thanks to that marvelous and often addicting box we call the TV, being green is getting easier and easier with each passing day.

Here’s why. The networks are seeing the opportunity to make the green by focusing in on green programming.

They, like some of us in home furnishings, recognize that consumers are tuning in to eco friendly initiatives, so what could be more logical than green TV?

Recently, Discovery announced that it is investing in excess of $50 million to broadcast original green programming, largely through the upcoming new network called Planet Green.

Here is how the new network describes itself and its mission:

‘Planet Green is the first and only 24-hour eco-lifestyle television network with a robust online presence and community. Launching in June 2008, on-air content will reach 50 million homes with more than 250 hours of original green lifestyle programming. Both online and on-air, Plant Green's content is entertaining, relevant, and accessible to people of all ages and backgrounds. By representing a broad range of ideas and perspectives, Planet Green is taking an active role in generating conversation and motivating individuals to take action when it comes to improving the environmental status of our planet.’

And while Planet Green is set to debut this June, just, for the record, another broadcast source, the Sundance Channel, has been featuring eco-programming since it launched in 1996 as an outlet for independent films on TV.
As part of its green programming, the Sundance Channel has a show called the Green, which includes numerous segments of environmental programming.

And we can’t forget our good friends at HGTV who are inviting their hordes of faithful viewers to enter to win the 2008 HGTV Green Home located in Tradition Hilton Head, SC.

The house is loaded with eco-friendly appliances and furnishings and also comes with a new GMC Yukon Hybrid, making the total package worth $850,000.

Not that long ago, people said ‘you are what you eat.’ I think it’s time to add ‘you are what you watch on TV.
That’s what I think. How about you?