I know this blog is self-serving. I know my main goal is to sell my books, or at least it is one of my main goals. But I can’t help remembering the year 1975, when I was first introduced to the furniture industry. 

My brain was awash with confusion. I did not understand enough about the industry to comprehend the answers to the mysteries of the business. I didn’t even know enough to identify the questions to ask because I didn’t know what I didn’t know. It took years to get it. But slowly, after asking countless questions of my boss, reading the trades, having what seemed to be thousands of conversations with people I believed were in the know, I began to grasp the intricacies.

Even the language of the business seemed foreign. I remember someone asking me what I thought of the “casegoods” selection. I thought, &ldqu...Read More