Bedding Today

David Perry
David Perry Bedding Editor Hi! I'm David Perry, the bedding editor for Furniture/Today. This is an online version of my Bedding Today column, which appears weekly in the pages of Furniture/Today. I invite you to take advantage of this blog format to share your comments on the topics that I tackle each week.
  • Mattress boom in the cards if Millennials don’t grow up

    Will Millennials, those darlings of marketers everywhere, grow up to act like Baby Boomers? The bedding industry is hoping that the answer is a resounding “no.” A lot is riding on that question. We are talking about millions of additional mattress sales and a major surge in business. Here, in a nutshell, is the potential marketing opportunity. According to a major consumer study conducted last year by the Better Sleep Council, Millennials expect to keep a new, quality mattress for 6.6 years but had their current mattress for 5.3 years before replacing it with the one they are ... Read More
  • High Point highlights include luxury beds, retail displays

    The answer is: High-end beds, catchy retail displays, beds in boxes and Comfort Wands. And the question is: What were some interesting things you saw at the recent High Point Market? Let’s start at the top, much as retail sales associates should do when presenting beds to their customers. And thanks to new beds shown in High Point, RSAs can soon start their presentations at sky-high prices. How about $25,000? That’s the price for the new top-of-the-line Hypnos bed, shown by brand partner Paramount Sleep. The bed features a heavy duvet topper with a silk and visco ... Read More
  • Evolving bedding coverage takes a strong turn to video

    I started my work for the recent High Point Market seated in a chair in Studio B at FOX8. There I was attended to by a makeup artist who was facing her worst nightmare: Getting yours truly ready for a turn in front of unforgiving TV cameras. Being the expert that she is, she dabbed and brushed and magically erased (some of) the ravages of time, helping me present my best face, such as it is, to the furniture world. The studio interview focused on the growing bed-in-a-box category, one that gained even more strength at the recent market. It ... Read More
  • High Point introductions: 5 ways to boost business

    The fall High Point Market, a personal favorite of mine (more on that later), is now open for business. Here, culled from the list of bedding companies showing their wares in High Point this week, are five business-building ideas you should consider: 1. Expand your commitment to better bedding. Shifman Mattress, the New Jersey-based producer that focuses on the high end of the market, has revamped its Masters collection, which touts natural materials and handcrafted quality. Another high-end company to consider is Vispring, the Plymouth, England-based producer, which is debuting new Italian designer fabrics here and is showing a premium ... Read More
  • Amazon, Casper, Saatva, T&N fueling online mattress boom

    If you are looking for insights on how the direct-to-consumer channel gained a shocking six points of market share in just two years, a period in which bedding specialty stores and furniture stores both lost share, we are here to help. This week we published our leading bedding e-tailers report, and it fills in key details about how the online mattress space is posting spectacular gains. Short answer: Because the market leaders are posting spectacular gains. Amazon, the No. 1 bedding e-tailer, doubled its bedding business last year, hitting $250 million in sales. And, importantly, that figure does not include ... Read More
  • The bedding e-tailer playbook: Unleash aggressive PR pitches

    So you want to become an online mattress retailer? Congratulations. You will be joining one of the fastest-growing categories in the industry. Here, culled from a batch of recent press releases from new bedding e-tailers, are some things you need to know: One: Hire an aggressive public relations company. I’ve heard from a whole range of friendly PR folks in recent months, all telling me about their amazing new clients, who all happen to be new bedding e-tailers. And, interestingly enough, all of these new e-tailers are remarkable, extraordinary even, as their PR companies tell it. Here are some ... Read More
  • Bedding distribution study shows blockbuster gains in DTC channel

    Our latest retail bedding distribution report, released this week, contains some blockbuster findings. For starters, we are confirming the widely held belief that the direct-to-consumer channel has been growing rapidly. But we are doing so with a precision that should shake executive offices around the industry. Furniture Today’s examination of key bedding distribution channels shows that the direct-to-consumer channel, which accounted for a 6% market share in 2014, exploded to a 12% share last year. That means that channel, which is fueled by the emergence of bedding e-tailers in recent years, has gained about $1 billion in retail sales ... Read More
  • Matt Firm leads strong pack of retail bedding standouts

    Mattress Firm continues to lead the pack in bedding, standing high above its competition and continuing to set a sizzling growth pace. But several other bedding retailers are also doing well, a look at Furniture Today’s list of the Top 25 Bedding Retailers reveals. Each year we update that list, and each year Mattress Firm finds new ways to post spectacular sales gains. Last year’s increase, a 27.8% jump in bedding revenues, was fueled largely by the addition of Sleepy’s to the Mattress Firm portfolio. Sleepy’s added about 1,050 stores and more than $1 ... Read More
  • Old issue provides timely look at Len Gaby’s bedding career

    While my old friend Len Gaby was in the final days of his battle with cancer, I was sorting through a big stack of old issues of Furniture Today. That stack, tucked into a corner of our bedroom for years, commanded my attention now that it was time for us to move to a condominium elsewhere in High Point. I flipped through the issues, assigning most to the discard pile, until I came to the issue of July 29, 2002. There on the cover was a picture of Len and Debbie Gaby of Sleep America, who were featured in my ... Read More
  • Labor Day holiday arrives with high hopes for good results

    Labor Day, the Super Bowl of the mattress selling season, arrives with a whimper, not a bang. That is a shame, but it’s not the end of the story — or the column. So don’t lose heart just yet. There’s still a lot of buzz in the industry about the latest report from the International Sleep Products Assn., which says that its sample of leading producers is down 3.5% in dollars and 6.2% in units in the first six months of the year. That’s a sobering view of an industry that regularly boosts its units ... Read More
  • Low brand loyalty scores reveal industry challenges

    Consumers show a surprisingly low level of loyalty to home furnishings brands, a Furniture Today survey reveals. And that seems to be surprisingly bad news for mattress producers and retailers, who are among the heaviest promoters in the home furnishings industry. The online survey gathered almost 1,400 responses, with about the same number in each of the three key demographic groups: Millennials, Generation X and Baby Boomers. Which of those three groups would you think would be most loyal when it comes to furniture brands? I would think it would be Baby Boomers, because they have had decades to ... Read More
  • ISPA’s latest quarterly figures marred by 3 big asterisks

    There was no big asterisk on the quarterly bedding report issued the other day by the International Sleep Products Assn. But there should have been. That’s what one bedding leader said to me at the recent Las Vegas Market, as we assessed that eye-opening ISPA report, which showed the industry in negative shipment territory. Dollars were down 6.8% in the second quarter and are down 3.5% year to date, while units were down 8% in the second quarter and are down 6.2% year to date. Those bleak results had many bedding leaders shaking their heads in ... Read More