Bedding Today

David Perry
David Perry Bedding Editor Hi! I'm David Perry, the bedding editor for Furniture/Today. This is an online version of my Bedding Today column, which appears weekly in the pages of Furniture/Today. I invite you to take advantage of this blog format to share your comments on the topics that I tackle each week..
  • Online marketing guru Qualman sees physical stores' advantages

    Erik Qualman, whose explorations of the online world have earned him the title of the “Digital Dale Carnegie,” is not forecasting the end of brick-and-mortar retailers. Quite the contrary. Those retailers have “huge assets,” he told me. And he cited brick-and-mortar moves by online specialists to make his point. Looking specifically at the world of mattresses, Qualman noted the importance of trying out a bed before buying. And, however compelling the marketing claims of online retailers, the fact remains that consumers can’t lie down on a mattress in cyberspace. There’s another brick-and-mortar store advantage. “Some people want to ... Read More
  • Consumer Views Buying Trends: Bedding again tops the list

    And the good news is: Bedding leads the list of home furnishings on consumers' plan-to-buy lists. By a very wide margin. As the industry gears up for the big Memorial Day holiday that kicks off its peak selling season, it’s nice to know that consumer demand for mattresses remains high. The pump has been primed. The Consumer Views Buying Trends supplement that was distributed with our April 10-16 issue contains several important bedding insights. Perhaps you missed it as you put together your plans for the High Point Market. (The report is available at our research store if you ... Read More
  • Top mattress tweets in HP: MyPillow, RSAs, Bedgear

    Traffic was light in bedding showrooms, but the Internet was humming at the recent High Point Market. I unleashed a torrent of tweets, more than 60 in total, and included short videos with about one-third of those tweets. A look at my Twitter analytics (a great tool) reveals these top mattress tweets, in order of impressions: “Quick chat with Pillow Prince Mike Lindell.” This tweet was easily the top scorer, generating thousands of impressions and hundreds of engagements. The MyPillow CEO, a familiar face on television thanks to the company’s heavy advertising campaign, was making his first visit to ... Read More
  • Ergomotion, Manwah, MyPillow join High Point bedding scene

    A trio of newcomers will add some spice to the bedding contingent at the High Point Market this week. Two of them are bringing products from China to High Point in an East Meets West pairing. The third features a Made in the U.S. story. The product categories these newcomers feature are adjustable beds, sharply priced mattresses and pillows. Those happen to be three popular categories these days. The newcomers are fast-growing adjustable bed producer Ergomotion, with a big manufacturing complex in China; Chinese manufacturing powerhouse Manwah; and MyPillow, the heavily promoted pillow line. Ergomotion is showing in the ... Read More
  • Growth opportunities abound as peak sales season draws near

    I got a surprising response when I asked a group of retailers the other day if the Tempur Sealy/Mattress Firm divorce would be an opportunity or a challenge for their business. Several raised their hands when I asked if they see the divorce as an opportunity. That’s the response I was expecting. But a number of hands also went up when I asked if some retailers see the divorce as a challenge. That, I admit, was a surprise to me. I thought then, and I continue to think now, that the answer here is straightforward: The departure of ... Read More
  • Talks by top bedding retailers set for Bedding Conference

    Retailers like to hear from other retailers. That basic insight will drive several of the sessions at Furniture Today’s upcoming Bedding Conference. About a dozen retailers will be speaking during the conference on panel discussions and in standalone sessions. The group includes some of the country’s most established and largest bedding retailers and one of the newest retailers, bedding e-tailer Nuvanna. “Mastering the Details of Retail” is the theme of the conference, one that I was discussing a while ago with Irv Blumkin, the CEO of Nebraska Furniture Mart. How does he lead such a large and successful ... Read More
  • New book 'Rest' a reminder of what we should be selling

    This week I remind you of what we are really selling in the bedding industry: No interest financing. Oops, we are really selling $188 queen sleep sets. Wrong again. We are selling free TVs, if you just buy a mattress. Well, as that quick journey down Popular Promotion Lane reveals, we are talking to the consumer about many things other than getting a good night of sleep. Shame on us for not doing a better job of talking about what is really important to our customers. No, it’s not free pillows with a $599 sleep set. I was reminded ... Read More
  • Bedding's new world: Amazon makes beds; its drones deliver

    Welcome to a brave new world of mattresses. It is a world where Amazon is making and distributing mattresses, demonstrating yet again the innovation that drives the company forward. It is also a world where mattresses are delivered by drones zooming through the sky, giving consumers new levels of convenience. And it is a world in which bedding companies no longer drink their own Kool Aid, instead breaking out of the sea of similar-sounding marketing claims with compelling and authentic messaging. No, that new world is not here just yet, but it is on the way, attendees at the recent ... Read More
  • 5 reasons new Herobed not just another bed-in-box

    So we have yet another entrant in the ever-expanding online mattress retailer category. But this player, Herobed, says it is not a bed-in-a-box copycat. More on that in a moment. Elsewhere in this issue you’ll find my news story on the launch of Herobed, the creation of brothers Jeff and Mark Quinn, who teamed up to launch Spink & Edgar USA and now add Herobed to their day jobs. They say they are combining cause marketing with a smart new mattress that delivers comfort and support for all types of sleepers in one mattress. Not surprisingly, given Mark Quinn’s ... Read More
  • Tier Two bedding producers gain share, seek more growth

    There’s a fascinating story playing out in the mattress industry these days. Call it the Tier Two Comeback. It figures to get a lot more interesting this year. While it’s fashionable to say that “the big keep getting bigger” in Mattressville, a close look at industry data reveals that the Tier Two producers are actually outgaining the big guys. That was the case in 2015 and in 2014, according to the annual reports issued by the International Sleep Products Assn. And now, with Tempur Sealy facing the loss of about 20% of its business this year with the ... Read More
  • Sleep with any woman: Men’s Health has details

    It’s time to take a break from all of the serious talk lately about major bedding divorces and the challenges of online mattress sellers. So this week we will tackle a critical subject: How guys can sleep with women. Hey, this isn’t quite as exciting as it sounds, but there is some excitement in this topic, so read on. A recent issue of Men’s Health caught my eye with a catchy headline: “Sleep With Any Woman.” The subhead added a key qualifier: “Yes, sleep. As in hibernate. (What were you thinking?) Learn to stack easy Zs, and ... Read More
  • Study of online bed buyers raises number of questions

    How satisfied are consumers with the mattress that they bought online? That’s a key question in Mattressville these days, as bed-in-a-box sales continue to accelerate and interest in the online mattress space remains high. Thanks to some research we recently conducted with research partner Restonic, we can now provide some answers to that important question. But, we must warn you, those answers lead to even more questions. Isn’t that always the case? Our consumer research found that about half of those we surveyed — 47% — said they were “very satisfied” with the mattress they bought online, while 41% said ... Read More