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Bedding Today

David Perry
David Perry Bedding Editor Hi! I'm David Perry, the bedding editor for Furniture/Today. This is an online version of my Bedding Today column, which appears weekly in the pages of Furniture/Today. I invite you to take advantage of this blog format to share your comments on the topics that I tackle each week..
  • Digital, sales experts set for Bedding Conference

    Want to improve the digital part of your bedding business? Looking to give your sales force a performance-lifting upgrade? If you want to do those things (and who doesn’t?), you should attend Furniture Today’s upcoming Bedding Conference, which is set for May 10-12 at the PGA National Resort and Spa in Palm Beach Gardens, Fla. Yes, those dates represent a slight change from the dates we published earlier, which were May 8-10. When we learned our original dates conflicted with a major industry event, we shifted the Bedding Conference to later that week, in the Wednesday-to-Friday format we ... Read More
  • A Presidents' Day puzzle: Was Lincoln's bed 127 years old?

    As we pause to celebrate Presidents’ Day, a significant event on the mattress landscape, this is a good time to ponder a couple of key questions: Did Lincoln sleep in the Lincoln Bedroom? And what kind of mattress deal did he get? Well, it turns out that Honest Abe probably never slept in the Lincoln Bedroom, which he used as an office. The striking bed in the room today, which features a dramatic headboard, was in the Lincoln White House, but was not used by Lincoln, my Internet research found. I also stumbled across these fascinating facts on the White ... Read More
  • Tempur Sealy, Mattress Firm split leaves both as losers

    That was one high-stakes poker game. Last month, as we now know, Mattress Firm and Tempur Sealy International engaged in talks about continuing their partnership, which has been one of the most fruitful partnerships in the bedding industry, fueling growth at both companies. But this time the parties couldn’t reach a mutually agreeable decision about moving ahead. Tempur Sealy officials said Mattress Firm wanted “significant economic concessions.” Mattress Firm said its customers expect it to provide “innovative products at compelling consumer values.” Somewhere on that concessions-value battleground, firm lines were drawn. And so the companies are parting ways. There ... Read More
  • What’s behind those shorter bed replacement expectations?

    The Better Sleep Council recently released some thought-provoking findings that offer an update on consumers’ perceptions about mattresses and the mattress shopping experience. The BSC survey, a big update on a broad consumer survey last conducted in 2007, found that expectations about mattress life are down significantly and that consumers now expect a new mattress to cost significantly more than they had previously. The big news was that, for the first time, consumers’ expectations about how long a mattress should last have dropped below 10 years. Back in 2007 the expectation was 10.9 years. Now it is 9.4 ... Read More
  • Bob Sherman loomed large on Las Vegas bedding scene

    There he was, much larger than life, once again dominating the mattress scene at the bedding-rich Las Vegas Market. Bob Sherman’s industry comeback is now under way at Restonic, a fact advertised with a huge banner on the World Market Center parking deck. The banner pictured Sherman holding the Restonic logo and just a few well chosen words: “Bob Sherman” in the lower left corner and “Space B926” in the lower right corner. Call that his new business card, an invitation to his many retail friends, a shot across the bow of his new competitors, or even a monumental ... Read More
  • Where to start in Vegas? Try Restonic

    Where should retailers start their Las Vegas Market? With a trip to the Restonic showroom. I don’t usually put Restonic at the very top of my Vegas must-see list, but something big has happened there. A guy named Bob Sherman – remember him? – has acquired three Restonic factories and sees growth for that brand. The coming out party for Bob and his new team, which includes his wife, Barbara, and manufacturing guru Jay Patel, will unfold in Restonic’s showroom. It should be quite a market for them - and for Restonic. And while you are at Restonic, check out the ... Read More
  • RSAs need to master digital world

    The digital world plays a vital role in the mattress shopping journey, a new research study reveals. Unfortunately, retail sales associates are not as well connected as they should be to the elements that bring success in that world. The research, conducted by Furniture/Today in cooperation with our research sponsor, Top 10 bedding producer Restonic, provides a detailed outline of the rapidly changing mattress shopping experience. Perhaps more important, it suggests specific steps that retailers can take to better compete in the online shopping world. One of the big findings of the survey is that 83% of consumers say ... Read More
  • China trip spotlights Ergomotion's growth story

    JIAXING, China – I came face-to-face with a fierce-looking Chinese creature on my whirlwind trip to China the other day. But no worries: This creature, one of two etched in stone at the headquarters of the Shufude Electric Bed Co. here, is a mythical animal who is a symbol of good fortune. And fortune has been smiling on Shufude, which has grown into a worldwide leader in the adjustable bedding category with a focus on quality, officials told me on my quick trip to China, my fourth for Furniture Today, but the first devoted to an adjustable bed maker. I saw ... Read More
  • Sherman returns to stage with Restonic comeback

    The familiar voice on the other end of the phone had some big news for me: He was returning to the bedding industry. It had been three years since I last heard Bob Sherman’s voice, one of the most influential voices in the industry over the years, but one that had grown strangely silent. In case you don’t know, Bob Sherman has a storied history in the bedding industry. He spent 25 years at Serta and led that producer on a remarkable growth surge that saw that brand unseat No. 1 Sealy atop the bedding sales pyramid in ... Read More
  • Five ways Casper delights shoppers

    NEW YORK – Five delightful surprises in Casper’s SoHo pop-up: One: The witty combination of two-dimensional and three-dimensional elements. At first glance the store looks like the website, with strong, straightforward artwork providing architectural details on the walls. But the beds here, unlike those pictured online, are three-dimensional. Yes, consumers can try these beds out, and they do, in various rooms in this Casper House. As you walk through the house, you travel back and forth between the 2-D and 3-D worlds. Here are drawings. There is a real bed. Here are more drawings. There is a real display cabinet ... Read More
  • Bedding’s history books see a tough year in cards

    Welcome to a new year! Sorry to be the bearer of bad news so early in this new year, but I have to tell you that the bedding industry is beginning a year that will end in negative territory. Yes, a bedding recession year is looming. That, my friends in Mattressville, is what a look at the bedding history books reveals. The last time a Republican beat a two-term Democratic incumbent — back in 2000 — the bedding industry plunged into negative territory in the Republican’s first year in office. The Republican, of course, was George W. Bush, and his first ... Read More
  • Sense of optimism abounds as industry eyes new year

    Looking for 10 reasons for optimism about bedding’s prospects in the new year? Check out our bedding outlook on page 40 in this issue. We’ve put them together in a nice list for you. The executive summary reads like this: A contentious presidential election is, thankfully, behind us. Now consumers will return to their more optimistic ways, buying mattresses and other home furnishings products. And positive economic indicators will fuel growth. Those factors will spark unit growth in the low to mid-single digits, with higher dollar gains, several producers are predicting. There is a major wild card for ... Read More