So it turns out that what women really want is a better night’s sleep. Who knew it was so simple!

The National Sleep Foundation recently reported that well over half of American women (60%) say they only get a good night’s sleep a few nights per week, with 67% saying they frequently experience a sleep problem. And 43% of women say that daytime sleepiness interferes with their daily activities.

Those are some of the results from NSF’s 2007 Sleep in America poll, released in March. These annual polls are closely watched by marketers in a number of industries addressing the sleep market.

Two leading bedding producers quickly followed the release of the latest NSF poll findings with their own releases addressing wo...Read More