Retailers looking to grow their bedding business should pencil in the dates April 18-20. That’s when a group of industry experts will share their insights on how to find success — and profits — in the brave new world of bedding.
The event is Furniture|Today’s second Bedding Conference, set for the Gaylord Texan in Grapevine, just outside Dallas. We’ve got a great event planned, featuring leading bedding producers, retailers and suppliers. In addition to the educational sessions, we’ll offer the networking opportunities that are a much-praised element of all Furniture/Today conferences.
Bedding veteran Len Gaby, who runs Phoenix-based retailer ...Read More
The message has come through loud and clear: Keep up the heat on the warranty issue. So I will. My crusade for shorter bedding warranties — three years would be nice but one year would be awesome — has been welcomed in a number of circles, some of them public and some of them private.
There are some very interesting ideas out there on ways that shorter warranties can create new business opportunities. Selling extended warranties is one option being considered, and it’s one I like. Tell me why an extended warranty is good for a refrigerator but not for a mattress?
One challenge on this issue is that not everyone agrees with us that shorter warranties will help the industry sell more beds.
One of my retail friends gives me support here: "Lengthy warranties affect the ret...Read More
