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Retail Ideas

Leslie Carothers
Leslie Carothers
Retail Ideas columnist

 Hi, I'm Leslie Carothers, principal of The Kaleidoscope Partnership, a national company specializing in helping retailers and manufacturers use the internet and their websites to powerfully drive traffic and profitability. I have been involved in all aspects of the retail home furnishings business for over 25 years-especially with respect to sales, sales training, writing, speaking and consulting. By writing this blog, I hope to educate, inform and stimulate you to try new ideas in your own businesses that can help you make money and engage with today’s customers in ways that are fun, personalized and relevant –to them. I welcome all of your comments so we can have a shared dialogue benefitting our entire industry. Please feel free to either email me at leslie@tkpartnership.com or call me at 713-705.2482.


Tuesday, April 18, 2006
Money in your pockets

I was sitting at my computer this morning contemplating the subject of this blog. Several topics came to mind, but I thought this one the most relevant given that market begins in less than a week and, perhaps, it will spark some useful conversations between my retailer and manufacturer readers and will help you put...money in your pockets.

 
What follows are my thoughts and ideas on how both sides can work together to create added value and increase those profits.


1. MANUFACTURERS:  Please realize a piece you wholesale for $1000.00 usually retails for double that-if not more. So, from your side you provide $1000.00 worth of craftsmanship, materials, etc. What do you think the consumer who pays $2500.00 for that same piece expects? I have the answer- a lot more. So, when there is a customer service issue on that p...Read More

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