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Leslie Carothers
Leslie Carothers
Retail Ideas columnist

Hi, I'm Leslie Carothers, principal of The Kaleidoscope Partnership, a national company specializing in helping retailers and manufacturers use the internet and their websites to powerfully drive traffic and profitability. I have been involved in all aspects of the retail home furnishings business for over 25 years-especially with respect to sales, sales training, writing, speaking and consulting. By writing this blog, I hope to educate, inform and stimulate you to try new ideas in your own businesses that can help you make money and engage with today’s customers in ways that are fun, personalized and relevant –to them. I welcome all of your comments so we can have a shared dialogue benefitting our entire industry. Please feel free to either email me at leslie@tkpartnership.com or call me at 713-705.2482.



Tuesday, December 26, 2006

As we descend the slippery slope of 2006 with its legacy of store closings and consolidations, I thought it would be interesting to lead my readers on an expedition into the future- a future that is arriving in 2007.


1. There is a lot of work being done to bring the world of home building and the world of furniture sales together.
  


Yes, I know, many of you do staging and/or have existing relationships with home builders. A few of you actively pursue marketing to this group. However, the trend is that home builders themselves are considering entering into the furniture business and opening up a new channel of distribution direct to consumer.  Make sure you are positioned to take advantage of this situation by partnering with the home builders in your community. Perhaps the builder doesn’t want to sell direct, b...Read More





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