As we descend the slippery slope of 2006 with its legacy of store closings and consolidations, I thought it would be interesting to lead my readers on an expedition into the future- a future that is arriving in 2007.
1. There is a lot of work being done to bring the world of home building and the world of furniture sales together.
Yes, I know, many of you do staging and/or have existing relationships with home builders. A few of you actively pursue marketing to this group. However, the trend is that home builders themselves are considering entering into the furniture business and opening up a new channel of distribution direct to consumer. Make sure you are positioned to take advantage of this situation by partnering with the home builders in your community. Perhaps the builder doesn’t want to sell direct, b...
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