"It's time to drink the Kool-Aid." Ever heard that phrase? It's old and used a lot. So, I'd like to suggest a new phrase-" It's time to bite the Apple."

What does that mean exactly? If you've been into an Apple retail store, you will know. If you haven't, well, it's time to “bite the Apple” and go see and experience for yourself the most dynamic and exciting experience at retail to come along in quite some time. This past Sunday, I could not even move inside my local Apple retail store as there were so many people there.

Here are the things that I noticed about the Apple retail shopping experience:

1. The signage is world class and simple. I can find what I need on my own and immediately interact with it.

2. The people are extremely knowledgeable and friendly and helpful. All of them. No atti...Read More